Kinetic WW, Horizon Open Doors To Kids

Although agencies don't seem to celebrate Take Your Child to Work Day as massively as many did just a few years ago, both Horizon Media and Kinetic Worldwide are opening their doors on April 27 to provide a glimpse of their organizations.

Horizon Media's agenda includes a discussion outlining dream jobs and what children need to accomplish in order to get there. In addition to pizza, Horizon has invited a magician and tattoo artist to provide entertainment and fun before the children are picked at "The Dunes," the company's town hall community room.

Kinetic Worldwide is treating children ages 5-11 to a day-long experience that also combines work with fun. This is the third year the WPP-owned agency has participated in this workday experience, hosting 21 children ages 5-11, up from 16 kids from last year.

The event kicks off with an introduction to Kinetic – and what their parents do for a living – via an in-office virtual scavenger hunt using Kinetic’s product Capture, powered by Endeavour. After a pizza lunch, Kinetic employees and their children will be taking a double decker bus downtown to the Westfield World Trade Center, where they’ll enjoy the view and, after visiting Oculus, witness one of the largest digital screens in the world.

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Last year, Kinetic took the kids on a similar experience with a double decker bus tour on the Northern bus tour loop, up to Columbus Circle and down through Times Square where they had their picture on a digital billboard.

Additionally, Kinetic will be using its LeanIn.org resources as part of a discussion session talking about career ambitions and promoting gender equality.

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