- Horizon Launches Culture-Building 'Horizon Life'
MAD, Larissa Faw - Wednesday, October 5, 2016
As part of the initiative, employees film 60-second videos providing insight in ...
- MDC Partners Elevates Ryan Linder To U.S. CMO
MAD, Larissa Faw - Wednesday, October 5, 2016
The elevation to the newly created position underscores Linder's role in helpi ...
- Razorfish Hires Harvard Physicist To Help Expand Cosmos
MAD, Larissa Faw - Tuesday, October 4, 2016
Kevin Mercurio will be tasked with developing the deep learning algorithms ...
- Under Armour Launches First Snapchat Game
MAD, Larissa Faw - Tuesday, October 4, 2016
The game was inspired by the TV spot Droga5 created with Newt ...
- Jarlsberg's Red Carpet Campaign: 'I'll Have What Cheese Having'
MAD, Larissa Faw - Tuesday, October 4, 2016
Jarlsberg Cheese continues to celebrate its 60th anniversary by rolling out t ...
- Speck Breaks New Ad Campaign
MAD, Larissa Faw - Monday, October 3, 2016
The campaign, created with Red Tettemer O'Connell + Partners, promotes Speck's n ...
- Sears' New Spin On Planned Obsolescence: Let Consumers Know
MAD, Larissa Faw - Monday, October 3, 2016
The big box retail giant wants to connect with people through ...
- T3 Promotes Ben Gaddis To President, Expands C-Suite
MAD, Larissa Faw - Monday, October 3, 2016
Gaddis, the stepson of T3 founder Gay Gaddis, was previously chief innovati ...
- REVOLVING DOOR: Gluttony New York Names Audra Pace As Creative Director
People on the Move, Larissa Faw - Monday, October 3, 2016
Audra Pace has joined Gluttony New York as creative director. Pace previous ...
- Is The AOR Dead Or Alive?
MAD, Larissa Faw - Friday, September 30, 2016
During the final presentation at Advertising Week 2016, companies discussed whether ...
- Agency Executives Come Together To Launch Peace Brief
MAD, Larissa Faw - Friday, September 30, 2016
Industry executives are collaborating on Peace Brief to reduce the numbers ...
- FHI Names The Republik As Its First AOR
MAD, Larissa Faw - Friday, September 30, 2016
The Republik will be responsible all advertising (primarily print and online), ...
- McCormick Shazams For Millennials
MAD, Larissa Faw - Friday, September 30, 2016
Under the project, created with shopper marketing agency Blue Chip Marketing Worldwi ...
- Agency Of The Future
MAD, Larissa Faw - Thursday, September 29, 2016
During a panel session at Advertising Week, execs discuss what agencies wi ...
- No Way! I Won't Sell, Say Independents
MAD, Larissa Faw - Thursday, September 29, 2016
At an Advertising Week panel, three independent agencies -- Venables Bell ...
- What Men Want In Ads
MAD, Larissa Faw - Thursday, September 29, 2016
During the Man Code at Advertising Week, execs discussed how marketers be ...
- El Chavo Drinks Up California Milk
MAD, Larissa Faw - Thursday, September 29, 2016
California Milk Processor Board is getting some hammy help in encouraging Hispani ...
- Horizon, Canvas Discuss Their Talent Growing Pains
MAD, Larissa Faw - Thursday, September 29, 2016
Canvas Worldwide's Paul Woolmington and Horizon's Bill Koenigsberg discussed the challenges ...
- DDB Prefers Fables, Not Facts
MAD, Larissa Faw - Thursday, September 29, 2016
Keith Reinhard joined DDB North America's Wendy Clark for a frank discussi ...
- CP+B: How To Build Successful Global Agencies
MAD, Larissa Faw - Thursday, September 29, 2016
During an Advertising Week panel, CP+B chairman Chuck Porter and global C ...
- REVOLVING DOOR: Perfect Fools Adds To Creative Team
People on the Move, Larissa Faw - Wednesday, September 28, 2016
Perfect Fools continues to expand its creative team with Emil Jonsson joini ...
- Do You Bring The $1 Million Team To That $50K Budget?
MAD, Larissa Faw - Tuesday, September 27, 2016
It's the burning question for agencies when it comes to their clien ...
- Is There A Need For The Multicultural Agency?
MAD, Larissa Faw - Tuesday, September 27, 2016
Multicultural shops convey mixed messages about their roles. They want to ...
- How To Measure Attention
MAD, Larissa Faw - Tuesday, September 27, 2016
While the industry can effectively develop messages for TV and traditional medi ...
- Navigating The Marketer's Dilemma
MAD, Larissa Faw - Wednesday, September 28, 2016
It's not easy to be a marketer in today's landscape. Industry executiv ...
- Curacao Rolls Out The Red Carpet
MAD, Larissa Faw - Monday, September 26, 2016
Its first major awareness campaign in over a decade, the Curacao Touri ...
- Yahoo Hopes To Create Super Bowl Of Finance
MAD, Larissa Faw - Monday, September 26, 2016
The shift of consumer consumption to live video continues to present opportuniti ...
- Branded Content Is King
MAD, Larissa Faw - Monday, September 26, 2016
Goldman Sachs has set up its own in-house studio that serves ...
- Horizon Wins Tim Horton's U.S. Media Assignment
MAD, Larissa Faw - Friday, September 23, 2016
Horizon will be responsible for media planning and activation across all channe ...
- Nice Form: New Toyota Campaign Features Back-Flipping NASCAR Star
MAD, Larissa Faw - Friday, September 23, 2016
Toyota is teaming with NASCAR driver Carl Edwards for the automaker's seco ...