- Audible, Firstborn Bring Stories To Life With Social Media Campaign
MAD, Larissa Faw - Friday, July 10, 2015
In February, Audible, Amazon's audio producer and retailer, and digital agency Firstbo ...
- DigitasLBi Boston Preps The Next Generation
MAD, Larissa Faw - Friday, July 10, 2015
Last week, DigitasLBi Boston hosted its 16th annual Eternship program, a week-lo ...
- TVGla Builds Up Nakatomi Plaza For 20th Century Fox
MAD, Larissa Faw - Friday, July 10, 2015
In 20th Century Fox's "Die Hard," Bruce Willis' John McClane famously defend ...
- SMG Flies Away With Etihad Airlines Group Media AOR
MAD, Larissa Faw - Thursday, July 9, 2015
Starcom Mediavest Group (SMG) has been named Global Media Agency for Etih ...
- Zealot Networks Acquires Social Publisher ViralNova For $100 Million
MAD, Larissa Faw - Thursday, July 9, 2015
Meanwhile, the acquisition underscores the strategy of Zealot's founder Danny Zappin, who ...
- David Hackworthy To Oversee Strategy At Fallon, Saatchi
MAD, Larissa Faw - Thursday, July 9, 2015
David Hackworthy, the Chief Strategy Officer at Fallon London, is expanding h ...
- SodaStream Focuses On Water Products In New 'City Blitz' Campaign
MAD, Larissa Faw - Wednesday, July 8, 2015
The $2.75 million campaign includes hundreds of billboards, full-bus wraps and hand-paint ...
- Nike Bests Adidas In 'Digital' World Cup
MAD, Larissa Faw - Tuesday, July 7, 2015
Nike was the most high-profile brand during the tournament, according to Amob ...
- Horizon Media Scores New Beach Volleyball Partnership
MAD, Larissa Faw - Tuesday, July 7, 2015
The deal involves several of the agency's operating units. InsideOut, Horizon's li ...
- Cheil Worldwide, Appboy Form Global Alliance
MAD, Larissa Faw - Monday, July 6, 2015
Cheil Worldwide continues to build its offerings and presence across the glo ...
- Oberto Beef Jerky Swims With Sharks
MAD, Larissa Faw - Thursday, July 2, 2015
Oberto Beef Jerky is attempting to "hook" itself in this shark soci ...
- Millennials Celebrate Independence Day With Booze, Flags And Fireworks
MAD, Larissa Faw - Thursday, July 2, 2015
A survey from Horizon Media found that three in 10 American millennia ...
- Hill Holliday Whiteboards Digital Idea, Literally
MAD, Larissa Faw - Wednesday, July 1, 2015
The project was designed to bring IdeaPaint's dry erase paint into t ...
- Safavieh, Casper Launch Branding Campaigns To Disrupt Mattress Category
MAD, Larissa Faw - Wednesday, July 1, 2015
Two upstart brands -- Casper and Safavieh -- are introducing new campaig ...
- Rosetta Names Soares President
MAD, Larissa Faw - Wednesday, July 1, 2015
Soares will be responsible for leading Rosetta's North American business and wi ...
- PopThink Awarded Marketing Chores For The Real Co.
MAD, Larissa Faw - Tuesday, June 30, 2015
The Greeley, CO-based marketing shop is responsible for sales, marketing and in-sto ...
- Publicis Worldwide Named Lead Agency For Heineken
MAD, Larissa Faw - Tuesday, June 30, 2015
Heineken has extended its relationship with roster shop Publicis Worldwide and appoint ...
- Risks And Rewards For Advertisers Aligning With Transgender Content
MAD, Larissa Faw - Monday, June 29, 2015
With ABC Family's "Becoming Us," TLC's July 15 debut of "I ...
- Publicis WW CEO Sadoun Will Also Oversee MSLGroup
MAD, Larissa Faw - Monday, June 29, 2015
Publicis Groupe said Monday that Publicis Worldwide CEO Arthur Sadoun, who ...
- BBH Gets 'Hungry' For New Great Nations Eat Campaign
MAD, Larissa Faw - Monday, June 29, 2015
Advocacy group Great Nations Eat and its creative agency BBH New Yo ...
- In Bid To Drive Innovation, Horizon 'BrandStorms'
MAD, Larissa Faw - Friday, June 26, 2015
During its first hackathon-style event this week, Horizon Media staffers came ...
- 72andSunny, Tillamook Declare Independence From Fake Cheese
MAD, Larissa Faw - Friday, June 26, 2015
This national call to action includes an online film, digital banners, a ...
- Personal Capital Names Hub AOR
MAD, Larissa Faw - Thursday, June 25, 2015
The financial/technology company wants to raise its awareness and has named H ...
- Innocean WW Names Jay Rhee To Oversee Europe
MAD, Larissa Faw - Thursday, June 25, 2015
Rhee will supervise a workforce of more than 250 staffers across t ...
- Craig Love Elevated To ECD StrawberryFrog NY
MAD, Larissa Faw - Thursday, June 25, 2015
Love has been instrumental in the agency's recent success - he's credit ...
- Pacific Hospitality Group Taps MeringCarson For Branding Duties
MAD, Larissa Faw - Wednesday, June 24, 2015
The hotel management and investment company selected the California agency for ...
- Mediavest Brews Up Keurig Green Mountain Media AOR
MAD, Larissa Faw - Wednesday, June 24, 2015
Keurig Green Mountain has named Mediavest its new Media AOR, responsible f ...
- MDC's David Doft: Agency Reviews Are Poaching Season For Us
MAD, Larissa Faw - Wednesday, June 24, 2015
MDC Partners doesn't have a shot at Coca-Cola or P&G media assignment ...
- People Behave Differently On Mother's Day Versus Father's Day
MAD, Larissa Faw - Tuesday, June 23, 2015
That's according to Tremor Video, which analyzed the differences between where peop ...
- SMG Acquires Digital Shop AKOM360, Boosts Content Channels
MAD, Larissa Faw - Tuesday, June 23, 2015
The acquired agency will join the SMG network but continue to opera ...