- Horizon Media Developing Mood-Based Audio Planning Tool
MAD, Larissa Faw - Friday, February 20, 2015
The new approach is designed to better connect brand and consumer moo ...
- A-10, 160over90 Celebrate Student-Athletes
MAD, Larissa Faw - Friday, February 20, 2015
Last year the conference promoted its schools with a basketball-centric campaign duri ...
- And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)
MAD, Larissa Faw - Saturday, February 21, 2015
If so, the Best Picture Award may go to "Birdman," according ...
- Sportsbet, Naked Communications Seek 'Missing Balls'
MAD, Larissa Faw - Thursday, February 19, 2015
Last week, mysterious posters began appearing around Melbourne asking anyone who h ...
- Gorton's, Burns Group Launch Fish Sticks 2.0
MAD, Larissa Faw - Thursday, February 19, 2015
Developed by The Burns Group, a new ad campaign -- dubbed Fi ...
- Celebs Show Their Support For Local YP
MAD, Larissa Faw - Thursday, February 19, 2015
YP and barrettSF are launching "Make Every Day Local," a new celebrity-driv ...
- Hyatt, Rokkan Want Travelers To Go 'All In'
MAD, Larissa Faw - Wednesday, February 18, 2015
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes th ...
- Dignity Health's New Symphony Plays Uniquely Human Beats
MAD, Larissa Faw - Wednesday, February 18, 2015
Dignity Health is celebrating American Heart Month in February by creating t ...
- Fluent Acquires Campus News Platform Streak Media
MAD, Larissa Faw - Tuesday, February 17, 2015
Fluent has big plans for its new platform. The agency plans ...
- Forrester: Razorfish Global, SapientNitro, Leaders In The B-to-C Marketing Space
MAD, Larissa Faw - Tuesday, February 17, 2015
Forrester Research ranks Razorfish Global as a Leader in providing marketing a ...
- Belk's Santa Baby Sweepstakes Yields 1.1 Million Entries
MAD, Larissa Faw - Tuesday, February 17, 2015
The campaign generated over 1.6 million personalized eCards. "In particular, the eCa ...
- Spark Sweeps Up iRobot Account
MAD, Larissa Faw - Tuesday, February 17, 2015
Roomba's parent company, iRobot, is rethinking its brand status under its n ...
- StrawberryFrog's New Revolution
MAD, Larissa Faw - Monday, February 16, 2015
The agency behind such efforts as the Heineken James Bond ad a ...
- Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
MAD, Larissa Faw - Monday, February 16, 2015
"What really sealed the Boulder location was the buzzing technology scene a ...
- You Can Go Home Again: T3 Lures Back Executive Jennifer Mollo
MAD, Larissa Faw - Monday, February 16, 2015
In the newly created post of executive director of client relations, Mollo ...
- Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
MAD, Larissa Faw - Monday, February 16, 2015
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketi ...
- Aqua-Tine, StrawberryFrog Show 'Love' For Smokers
MAD, Larissa Faw - Friday, February 13, 2015
The Aquatine Group has selected StrawberryFrog as its advertising partner covering brandi ...
- Jam3 Helps Just Eat Spice Up Valentine's Day
MAD, Larissa Faw - Friday, February 13, 2015
Porn stars, bondage experts, and grandmothers doing provocative things to popsicles a ...
- Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth
MAD, Larissa Faw - Thursday, February 12, 2015
Full-year organic growth was just 2%, but Publicis CEO Maurice Levy to ...
- Valentine's Day: One 'Holiday' That Hasn't Gone High Tech
MAD, Larissa Faw - Thursday, February 12, 2015
That's one finding from new research from Horizon Media. Three in fo ...
- BIZ DEV: Stones Gambling Hall Names MeringCarson AOR
Accounts on the Move, Larissa Faw - Wednesday, February 11, 2015
Last summer, private equity firm The Monarch Group introduced the Stones Gambli ...
- 72andSunny Taps YouTube Personalities To Speak The Truth
MAD, Larissa Faw - Wednesday, February 11, 2015
The truth campaign, with help from the MDC Partners' agency, is rolli ...
- Whirlpool Sees Mobile, Social Metrics Lift With Grammys Spot Contest
MAD, Larissa Faw - Wednesday, February 11, 2015
Whirlpool is reporting results from a contest tied to its Grammy's commercia ...
- Carat, Leo Burnett Win Allergan Account
MAD, Larissa Faw - Tuesday, February 10, 2015
These agency account changes come after Allergan was acquired by pharmaceutical gia ...
- Palisades MediaGroup Elevates Laura Jean Bracken To President, COO
MAD, Larissa Faw - Tuesday, February 10, 2015
In this newly created role, Bracken will oversee daily operations across t ...
- Firstborn Delivers New Campaign For Audible
MAD, Larissa Faw - Monday, February 9, 2015
Audible, Amazon's audio producer and retailer, and digital agency Firstborn are launchi ...
- Publicis Healthcare Names Alexandra von Plato To Oversee NA Duties
MAD, Larissa Faw - Monday, February 9, 2015
In this newly created role, von Plato will oversee all North Americ ...
- Mike Harris Named New Global Chief Strategist At 180LA
MAD, Larissa Faw - Monday, February 9, 2015
Harris will oversee the agency's strategic offering for both its Los Angel ...
- Amobee: Sam Smith Won The Awards; Kanye Won The Social Chatter
MAD, Larissa Faw - Monday, February 9, 2015
West generated 948,181 Tweets during the event thanks to his solo performanc ...
- Agency Vets Launch New Ad Shop Immortology
MAD, Larissa Faw - Friday, February 6, 2015
Immortology plans to differentiate itself from other agencies through what it cal ...