- Ad Vet Harold Sogard Joins The Hive
MAD, Larissa Faw - Friday, February 6, 2015
Harold Sogard, a longtime executive with both Goodby Silverstein & Partners a ...
- Marc USA Ramps Up 'Uptime' For Navistar International
MAD, Larissa Faw - Friday, February 6, 2015
The new campaign, "It's Uptime at International," is rolling out this mont ...
- Ad Shop KraftWorks Helps 'Sports Illustrated' Run Its First Plus-Sized Model Ad
MAD, Larissa Faw - Thursday, February 5, 2015
The ad, developed by KraftWorks NYC, is for swimsuit brand SwimsuitsForAll, ...
- Super Bowl-Focused Social-Media Marketing May Usurp In-Game Advertisers
MAD, Larissa Faw - Thursday, February 5, 2015
In the fast-food category, a non-Super Bowl advertiser with an active soci ...
- DigitasLBi Elevates Jill Sherman To Lead Social
MAD, Larissa Faw - Thursday, February 5, 2015
In this role, Sherman will innovate with client teams to create cross-chann ...
- 3HeadedMonster Gains Another Head: SapientNitro Vet Crystal Anderson
MAD, Larissa Faw - Wednesday, February 4, 2015
Anderson has been named to the new post of partner/strategy director a ...
- Bluemarlin Hooks Mark Gandy As Global Brand Director
MAD, Larissa Faw - Wednesday, February 4, 2015
Gandy will be responsible for providing vision and direction to maintain a ...
- Havas Elevates Three To Managing Partner
MAD, Larissa Faw - Thursday, February 5, 2015
The trio -- Tim Maleeny, Sean Lyons, and Matt Weiss -- ...
- AdLarge Taps Zamoiski As Chief Opportunity Officer
MediaDailyNews, Larissa Faw - Wednesday, February 4, 2015
Founded in 2010, AdLarge Media, an independent audio advertising sales company representi ...
- Superpretzel Encourages Moms To Return To Basics
MAD, Larissa Faw - Tuesday, February 3, 2015
This is the first time the pretzel brand has launched a targete ...
- Spotting The Trendspotting Lists
MAD, Larissa Faw - Tuesday, February 3, 2015
Los Angeles-based advertising agency Ignited has sifted through more than 100 tre ...
- Forge Worldwide Scoops Up Friendly's Account
MAD, Larissa Faw - Tuesday, February 3, 2015
The Boston-based agency will oversee television, radio, print and out-of-home advertising. ...
- Survey: Nationwide, GoDaddy, Mercedes Had The Three 'Worst' Super Bowl Ads
MAD, Larissa Faw - Monday, February 2, 2015
Negativity doesn't sell, according to Super Bowl viewers. Nationwide's "Dead Kill" ...
- Disliked Super Bowl Ads Still Are Winners
MAD, Larissa Faw - Monday, February 2, 2015
"Our historical data shows that from an awareness perspective, it is actual ...
- Loctite, Fallon Are 'Positive' With First Super Bowl Spot
MAD, Larissa Faw - Friday, January 30, 2015
Loctite and its ad agency Fallon are introducing the brand's first Sup ...
- Horizon Lands New Why Executive Jared Gruner
MAD, Larissa Faw - Friday, January 30, 2015
According to the agency, Gruner's responsibilities include leading strategic and brand planni ...
- Toddler Bowl Joins This Sunday's Fray
MAD, Larissa Faw - Friday, January 30, 2015
It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing ...
- Half Of Americans Watch Super Bowl For The Ads
MAD, Larissa Faw - Friday, January 30, 2015
Women are more likely to say they watch the Super Bowl f ...
- First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'
MAD, Larissa Faw - Friday, January 30, 2015
Many Super Bowl ads will undoubtedly feature trite superficial stories to t ...
- First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'
Marketing Daily, Larissa Faw - Monday, February 2, 2015
Many Super Bowl ads featured trite superficial stories to tug on viewer ...
- SynergEyes, DevicePharm 'See' New Ad Campaign
MAD, Larissa Faw - Thursday, January 29, 2015
Developed by DevicePharm, an agency that specializes in medical advertising, the n ...
- Fans Want To Go Deeper With Super Bowl Brands
MAD, Larissa Faw - Thursday, January 29, 2015
Although millions will watch this Sunday's Super Bowl, fans say brands a ...
- Havas EHS, Havas Discovery Merge To Become Helia
MAD, Larissa Faw - Thursday, January 29, 2015
The new entity will create a seamless brand across the U.S. (Chicag ...
- Groups Set To Tweet About Gender Equality During Super Bowl Ads
MAD, Larissa Faw - Wednesday, January 28, 2015
The 3% Conference, a movement focused on building a business case f ...
- What The Mobile Tipping Point In Search Means For Marketers
MAD, Larissa Faw - Wednesday, January 28, 2015
In 2015, search as a whole will cross the "mobile tipping poin ...
- REVOLVING DOOR: Mehta Mehta Joins Innocean USA As VP/Group Digital Creative Director
People on the Move, Larissa Faw - Wednesday, January 28, 2015
Innocean USA names Mehta Mehta as vice president/group digital creative director. ...
- Golfers Couples, Funk Featured In New Mitsubishi Electric Ads
MAD, Larissa Faw - Tuesday, January 27, 2015
Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO) is introducing t ...
- Jason Trobman Joins Digital Pulp's C-Suite
MAD, Larissa Faw - Tuesday, January 27, 2015
Trobman, an expert in Drupal open-source software, has joined the New York-bas ...
- StrawberryFrog Named AOR For HeadOn Sports Drink
MAD, Larissa Faw - Monday, January 26, 2015
The start-up brand is taking on the established players in the category-Gatora ...
- FirstBank Jumps On DeflateGate For OOH Super Bowl Advertising
MAD, Larissa Faw - Monday, January 26, 2015
FirstBank had no at-game advertising plans, but the New England Patriot's scand ...