- Consumers Say Ads Are Now Less Informative About Products
MAD, Larissa Faw - Monday, January 26, 2015
The percentage of Americans who say advertising helps them learn about produc ...
- BBH NY Reshuffles Its Executive Team
MAD, Larissa Faw - Friday, January 23, 2015
Current Chief Creative Officer John Patroulis has been named to the new ...
- AllianceBernstein's Brand Makeover
MAD, Larissa Faw - Friday, January 23, 2015
Independent marketing agency MBLM is launching a year-long brand identity initiative f ...
- Take A Selfie, Win A Civic
MAD, Larissa Faw - Sunday, January 25, 2015
The Selfie For A Civic sweepstakes leverages the selfie craze by inviti ...
- rEvolution Selected For Polaris Media Assignment
MAD, Larissa Faw - Thursday, January 22, 2015
The agency will handle media planning and buying for Polaris' off-road vehicl ...
- Prolific Interactive Bulks Up In San Francisco
MAD, Larissa Faw - Thursday, January 22, 2015
The Brooklyn, NY-based mobile shop has hired two former managers from e-commer ...
- Havas Worldwide Eats Up Edible Arrangements Account
MAD, Larissa Faw - Thursday, January 22, 2015
Havas Worldwide will produce traditional and digital campaigns and work on bra ...
- Razorfish Lands SapientNitro, Ogilvy Executives
MAD, Larissa Faw - Wednesday, January 21, 2015
Ian Sohn is joining Razorfish as senior vice president of client engageme ...
- Grok, Estroven Get Real In New Menopausal Ad Campaign
MAD, Larissa Faw - Wednesday, January 21, 2015
Independent ad agency Grok is launching a new campaign for Estroven, t ...
- Whirlpool's Big Grammy Push A First
MAD, Larissa Faw - Wednesday, January 21, 2015
The promotion is part of a campaign and contest that celebrate caregiver ...
- BSSP Laughs With Funny Or Die, Sunrun
MAD, Larissa Faw - Tuesday, January 20, 2015
BSSP worked with production company Gifted Youth, a division of Funny ...
- Y&L Lands KraftMaid Cabinets Account
MAD, Larissa Faw - Tuesday, January 20, 2015
There was no formal review process and previously KraftMaid had been worki ...
- BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA
MAD, Larissa Faw - Tuesday, January 20, 2015
BSUR landed this account after a five-agency pitch. Lowe previously helmed t ...
- Mr. Sketch Smells Sweet For BBH NY
MAD, Larissa Faw - Monday, January 19, 2015
Last summer, the TV commercial "Blueberry" from BBH New York generated ...
- Omelet Cooks Up Campaign For Gardein
MAD, Larissa Faw - Monday, January 19, 2015
Gardein, a meatless food brand owned by Pinnacle Foods, is launching i ...
- Digital Technology Is Ruining Childhood
MAD, Larissa Faw - Friday, January 16, 2015
That's according to a new Havas Worldwide study that reports that o ...
- DigitasLBi Upgrades Pitney Bowes Digital User Experience
MAD, Larissa Faw - Friday, January 16, 2015
DigitasLBi developed the strategy and executed the company's new digital look, whi ...
- Spark, Delta Climb Up To The Animal Planet Treehouse
MAD, Larissa Faw - Friday, January 16, 2015
Delta Faucet Company is sponsoring Animal Planet's Treehouse Masters series by awardi ...
- MediaVest Promotes Three To Executive Leadership Team
MAD, Larissa Faw - Friday, January 16, 2015
Sarah Kramer is promoted to chief operating officer. Melissa Shapiro, formerly EV ...
- TransUnion Dives Back Into TV With Spots From DigitasLBi
MAD, Larissa Faw - Thursday, January 15, 2015
The spots are part of an overall corporate rebranding campaign designed ...
- TVGla Promotes Birdman Push For Oscar Nominations
MAD, Larissa Faw - Thursday, January 15, 2015
The shop built a Web site that brings viewers to a pla ...
- Spark SMG Lands Haribo Gold-Bears In U.S
MAD, Larissa Faw - Wednesday, January 14, 2015
The client spent $32 million on U.S. ads in 2013 (per AdView ...
- KBS Names Guy Hayward Global CEO
MAD, Larissa Faw - Wednesday, January 14, 2015
Hayward will oversee the entire KBS network, spanning New York, London, L ...
- Horizon Media Backs New Film '40 Weeks'; Hopes To Make It A Franchise
MAD, Larissa Faw - Wednesday, January 14, 2015
Debuting next month, the documentary film looks at the emotional ups a ...
- We Are Social Heads West To San Francisco
MAD, Larissa Faw - Tuesday, January 13, 2015
With the addition of Old Navy to its client roster, the agen ...
- Vintage Ad Art Up For Auction
MAD, Larissa Faw - Tuesday, January 13, 2015
Swann Auction Galleries is offering a wide variety of vintage advertising a ...
- DigitasLBI NA Names Ronald Ng To Chief Creative Officer
MAD, Larissa Faw - Monday, January 12, 2015
Ng brings 20 years of industry experience to his new role. Mo ...
- 160over90 Launches "We If" Campaign For U of Oregon
MAD, Larissa Faw - Monday, January 12, 2015
The agency and the university are capitalizing on a wave of recogniti ...
- Check Out The Duck-Taped Replays During Tonight's College Championship Game
MAD, Larissa Faw - Monday, January 12, 2015
Developed by agency Brunner, Pittsburgh, Duck Tape's social media team is tweeti ...
- Ace Hardware, Spark Craft Integration With Spike's New 'Framework'
MAD, Larissa Faw - Friday, January 9, 2015
Ace Hardware is prominently featured in every episode of the reality sh ...