• by Larissa Faw , January 15, 2015

As one of three leading global providers of consumer financial profiles, TransUnion is well known for providing credit checks, primarily when people want to buy houses or automobiles. Now, the brand is launching "Information for Good," an overall corporate rebranding campaign designed to broaden awareness about how the company protects consumers against identity theft and online security risks.

Developed by Publicis Groupe agency DigitasLBi, the campaign kicks off with two 30-second TV spots under the theme "In The Know" that are designed to position the company as friendly and approachable. 

These spots mark a return to broadcast TV for TransUnion after a five-year hiatus and they are being released in conjunction with the company-wide brand refresh.

“TransUnion.com is the place to go to get in the know about your credit," says Lewis McVey, SVP, Group Creative Director, DigitasLBi Chicago. "They make it easy. We imagined “the know” as an actual place where, once you're in, once you have the information you need, you feel confident and in control. 

In one spot, The Know is a hip late-night club and “this new-found confidence moves our cast to get up and dance,” said McVey. 

“We set the other spot at this beautiful pool where being in the know inspires an unlikely synchronized swimming routine. Casting was really key to making these commercials funny and memorable. We wanted to show ordinary people doing extraordinary things when they’re in the know.” 

The spots, titled “Dive In,” and “Club K,” can be seen here and here. 

The ads will appear across a variety of networks including CNN, Discovery, HGTV and National Geographic.

TransUnion spent $32.3 million on advertising in 2013, according to company financial filings. Founded in 1968, the company operates in the United States and provides services in 33 countries.