Three years ago, We Are Social opened up its first U.S. office in New York, adding to its eight international locations. Now, the social media agency is heading West, opening up its ninth location in San Francisco.
This latest expansion is to accommodate new client Old Navy as well as to grow business with West Coast clients. "We weren't always sure whether San Francisco would be our next office opening in the US, but the client demand we’ve seen there and in California in general has already surprised us," says Leila Thabet, We Are Social’s U.S. managing director. “This expansion demonstrates how our approach to putting social thinking at the center of marketing resonates with brands, and why We Are Social has been successful both here and throughout our growing network of offices around the world.”
The new office will initially be led by Thabet, who will split time between New York and San Francisco while the agency actively recruits for a local senior leadership team. Thabet is joined by Jenn Bader, group account director, who will manage office growth as well as existing West Coast accounts, including Old Navy.
The office will start out with five people, "but we have aggressive expansion plans, so we expect that number to rise quickly," says Thabet.
Until the San Francisco office is fully staffed, it will be supported by the agency's New York office. "In addition to serving clients, we've had to manage the transition of our office dog G (aka Gwendolyn) from NYC to west coast living," says Bader.