Adam RossowMember since June 2011Contact Adam
Adam Rossow is a Co-founder of Group RFZ, a content measurement firm based in Denver. An experienced marketer and executive, Adam cut his teeth in the integrated marketing and thought leaderships space. He was a Co-founder of iModerate, an online research firm, and during the shift from offline to online he helped agencies navigate this new landscape. Adam has been an avid proponent of digital content marketing since its inception.
Articles by Adam All articles by Adam
- How To Up Your Content Studio's Game in
Publishers Daily on
Beyond putting out great content and cultivating the audience that advertisers want, here are four things that could help your content studio remain relevant, competitive and profitable.
- 4 Upshots Of Content Marketing's Explosive Growth in
Marketing Insider on
Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of all sizes are reallocating their digital ad dollars to content marketing because it's one of the most economical and effective ways to build authentic relationships with their customers.
- A Little Help From My Brands in
Marketing Daily on
Consumers seek "helper" brands, which require work from them, rather than "hero" brands, which provide an easy, turn-key solution.
- Where Have All The Wearables Gone? in
Mobile Insider on
It's an exciting evolution of technology that our devices can truly help us to improve our health and wellness. The technology is there (or just about there) -- but a connection to consumers is missing. Brands and marketers need to take a look at what consumers really want in a device, what they are willing to wear and how best to reach them so they can develop and market devices to meet consumer needs.
- Creating Consumer Intimacy In A Big Data World in
Real-Time Daily on
In an era dominated by informed automation, how do you buck the trend and return to real consumer intimacy? Take a look at your brand's personality and how you are perceived in the marketplace. Everything is in play when it comes to creating this approachable persona.