- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
MediaDailyNews, Michael McLaren - Friday, May 20, 2022
The market is sending disruptive intent signals for creative agencies, while b ...
- M&As Brewing? Data Shows 'Acquisition Strategy' Spiking Among Advertisers, Agencies
MediaDailyNews, Michael McLaren - Monday, April 4, 2022
Shareholder activism, strong economic growth, and low interest rates helps explain t ...
- Intent Data Reveals Brands, Agencies Aligned On Ad Fraud
MediaDailyNews, Michael McLaren - Thursday, March 10, 2022
With the rise of ecommerce spurred by the pandemic, it's no surpri ...
- 'Brand Safety' Spikes Amid Russian Invasion Of Ukraine
MediaDailyNews, Michael McLaren - Thursday, March 3, 2022
The deeply disturbing events in Eastern Europe are raising stakes for advertise ...
- Clients Are Digging Into 'Modern Marketing'
MediaDailyNews, Michael McLaren - Thursday, February 24, 2022
Agencies, meanwhile, are brushing up on "advertising solutions." ...
- For Brands, There's No Place Like Digital Place-Based Advertising
MediaDailyNews, Michael McLaren - Friday, February 11, 2022
This week the industry is most interested in location, location, location. ...
- Why Are Marketers Studying Anti-Spam Content?
MediaDailyNews, Michael McLaren - Friday, January 14, 2022
Perhaps it has something to do with online shoppers noticing a correspondi ...
- Yes, 'Mail Order' Is Still A Thing, And Interest Is Spiking Among Marketers
MediaDailyNews, Michael McLaren - Monday, January 10, 2022
Interest in "mail order" -- the original direct-to-consumer (D2C) marketing -- h ...
- Marketers Dig Deep On 'Brand Equity,' 'Predictive Lead Scoring,' 'Dynamic Creative'
MediaDailyNews, Michael McLaren - Monday, December 20, 2021
What's in a brand? Marketers want to know. "Brand equity" has continu ...
- Marketer Interest In 'Mixed Reality' Surges
MediaDailyNews, Michael McLaren - Thursday, December 9, 2021
Interest in "demand planning" was also trending among advertisers. ...
- Why Marketers Are Suddenly Obsessed With Customer Experience & Engagement
MediaDailyNews, Michael McLaren - Wednesday, November 24, 2021
Advances in analytics, data, and technology are driving new levels of personalizatio ...
- The Hottest Keyword Among Big Brands Is 'Keywords,' Literally
MediaDailyNews, Michael McLaren - Tuesday, November 16, 2021
With more people self-directing their own digital journeys, keywords can offer glimps ...
- Media Attribution, AIOps Spark New Brand Interest
MediaDailyNews, Michael McLaren - Monday, November 8, 2021
Artificial intelligence for IT operations, or AIOps, rose dramatically this week. ...
- It's Not Just Congress: Ad Folks Want To Know More About Social Media, Too
MediaDailyNews, Michael McLaren - Tuesday, November 2, 2021
"Television production" is one of the most-consumed topics by brand marketers a ...
- Ad Execs Turn Their Focus To 'Content,' 'ROI'
MediaDailyNews, Michael McLaren - Monday, October 25, 2021
Intent data also showed "content marketing" to be the topic most consum ...
- Marketers Are Studying Brand Safety, Chatbots
MediaDailyNews, Michael McLaren - Tuesday, October 19, 2021
Intent data also show agencies reading up on "brand safety" to achie ...
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
MediaDailyNews, Michael McLaren - Tuesday, October 12, 2021
The two are inextricably linked with upcoming cookieless and device identity-less change ...
- Why Marketers Are Spending More Time Researching 'Experiential Marketing?'
MediaDailyNews, Michael McLaren - Tuesday, September 28, 2021
"Experiential marketing" is back in the top spot of interest among marketer ...
- 'Customer Lifecycle' Grabs Attention Of Brands, Agencies Focus On 'Loyalty'
MediaDailyNews, Michael McLaren - Tuesday, September 21, 2021
As the ongoing debate between customer retention and acquisition continues, one thi ...
- 'Lead Generation,' 'Brand-Building Strategy' Intent Data Spikes Among Brands
MediaDailyNews, Michael McLaren - Monday, September 13, 2021
Companies are strategizing for the new fiscal year ahead. ...
- Performance Marketing Focus Remains On Video, Search
MediaDailyNews, Michael McLaren - Monday, August 9, 2021
Expect to see gains in video and performance-oriented ads to continue post-pande ...
- Why Marketers Are Going To The Video
MediaDailyNews, Michael McLaren - Monday, August 2, 2021
No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemi ...
- Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Search & Performance Marketing Daily, Michael McLaren - Friday, July 30, 2021
For the fourth straight week, intent data shows "search engines" are t ...
- Conversion Optimization: Brands, Agencies Diverge
MediaDailyNews, Michael McLaren - Friday, July 23, 2021
Converting audience traffic into sales is, perhaps, the biggest challenge facing markete ...
- Inquiring Brands Want to Know: Search, Customer Behavior, Mobile App Automation
MediaDailyNews, Michael McLaren - Friday, July 16, 2021
"Search engines" was the No. 1 trending topic among brands in rece ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
MediaDailyNews, Michael McLaren - Tuesday, July 6, 2021
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- Intent Data Show Increased Interest in 'Online Video' Among Both Brands And Agencies
MediaDailyNews, Michael McLaren - Monday, June 28, 2021
"Online video platform" was up again this week among both marketers a ...
- Brand Interest Piques For 'Networked Digital Signage,' 'Social Business'
MediaDailyNews, Michael McLaren - Wednesday, June 16, 2021
After a dormant year, the travel industry predicts domestic travel to boun ...
- Brands Love 'Customer Segmentation,' Agencies, Not So Much
MediaDailyNews, Michael McLaren - Friday, June 4, 2021
This week's intent data reveals an interesting disconnect between brands and agenci ...
- Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'
MediaDailyNews, Michael McLaren - Thursday, May 27, 2021
"Price sensitivity" was a trending topic among marketers last week, according ...
