- Brands, Agencies Look To Programmatic, Billboards, 'Advertising Solutions'
MediaDailyNews, Michael McLaren - Thursday, May 20, 2021
This week's intent data points to a rise in searches around "programmati ...
- In An Always-On World, 'Content Marketing' Reigns Supreme
MediaDailyNews, Michael McLaren - Friday, May 14, 2021
This week's intent data gives us an important reminder: Content is sti ...
- Intent Data Reveals 'Traditional Marketing' Disconnect Between Advertisers And Agencies
MediaDailyNews, Michael McLaren - Friday, May 7, 2021
Brands and agencies are on different pages when it comes to "tradition ...
- Guess What Marketers Are Searching For (You Guessed It - 'Search')
MediaDailyNews, Michael McLaren - Thursday, April 29, 2021
It's hard to imagine, but search is becoming even more important, ...
- 'Word of Mouth' Generating More Marketer Buzz
MediaDailyNews, Michael McLaren - Thursday, April 22, 2021
Intent data shows word-of-mouth interest among marketers has risen and fallen ...
- You'll Be Delighted By This Week's Trend In Marketer Interest, Literally
MediaDailyNews, Michael McLaren - Friday, April 16, 2021
As of late March, interest in the term "customer delight" has be ...
- On Cusp Of Apple's IDFA Changes, iOS App Marketing Interest Soars
MediaDailyNews, Michael McLaren - Wednesday, April 7, 2021
Interest in "iOS app marketing" has grown leading up to changes ...
- Interest In 'Marketing Reporting' Soars
MediaDailyNews, Michael McLaren - Friday, April 2, 2021
Content consumption activity around "marketing reporting" shot up in March, with t ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stak ...
- 'Customer Centricity' More Centric, 'Social Media Optimization" Not So Much
MediaDailyNews, Michael McLaren - Monday, March 22, 2021
Intent data for "customer centricity" has been trending positive among marketers sin ...
- Interest In Website 'Design,' 'Builders' Surges
MediaDailyNews, Michael McLaren - Friday, March 12, 2021
Whether or not they're aware of it, consumers have come to re ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- Brand-Related Topics Continue To Dominate Marketers' Attention
MediaDailyNews, Michael McLaren - Thursday, February 25, 2021
Pandemic and its occupational disruptions forced many businesses to shift from long-te ...
- Data Signals Rise Of The Robots, Reddit Too
MediaDailyNews, Michael McLaren - Wednesday, February 17, 2021
Interest among brands is surging for "robotic process automation," as well ...
- Brand Intent Data Shows Interest in Blogging Rising
MediaDailyNews, Michael McLaren - Wednesday, February 10, 2021
Interest in "blogging" has been on the rise since early January ...
- 'Internet Marketing' Rises, 'Direct Marketing' Slides
MediaDailyNews, Michael McLaren - Friday, February 5, 2021
This week, we discuss inbound and outbound marketing strategies, how marketers a ...
- 'International Marketing' Peaked In Wake of Election
MediaDailyNews, Michael McLaren - Wednesday, January 27, 2021
Following a protracted focus on the U.S. presidential election, there has be ...
- Optimization -- Both Search And Social -- Are Trending Again
MediaDailyNews, Michael McLaren - Friday, January 22, 2021
The past week saw upticks in two terms: "social media optimization" a ...
- For Both Brands And Agencies, This Week's Interests Are All About Branding
MediaDailyNews, Michael McLaren - Thursday, January 14, 2021
This week, the top three most searched terms among marketers all center ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics
MediaDailyNews, Michael McLaren - Thursday, January 7, 2021
"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Year Ending On An 'AI' Note For Both Advertisers And Agencies
MediaDailyNews, Michael McLaren - Wednesday, December 23, 2020
The amount of rapid change that we, as an industry, have experienc ...
- 'DoubleClick' Clicks, 'Facebook Mobile Ads' Don't
MediaDailyNews, Michael McLaren - Thursday, December 17, 2020
We have just witnessed a dramatic surge of interest in "DoubleClick search ...
- Brands Focusing On 'Social Activation,' Agencies On 'Brand Ambassadors'
MediaDailyNews, Michael McLaren - Friday, December 11, 2020
Intent data for "native advertising" has been consistently rising since August, am ...
- Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'
MediaDailyNews, Michael McLaren - Wednesday, December 2, 2020
"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer intere ...
- Interest Spikes For 'Cognitive Computing,' 'Customer Advisory Board,' 'Brand Protection'
MediaDailyNews, Michael McLaren - Tuesday, November 24, 2020
"Cognitive computing" saw increased interest among brands and agencies during the seco ...
- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as ma ...
- 'Amplified Intelligence' Accelerates: 'Copy,' Too
MediaDailyNews, Michael McLaren - Sunday, November 15, 2020
By augmenting our abilities, 'amplified intelligence' enables increased operational efficiencies and mo ...
- Lead-To-Account Matching, Predictive Lead Scoring Both Spike
MediaDailyNews, Michael McLaren - Thursday, November 5, 2020
The last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, bra ...
- 'Customer Loyalty' Is Back, 'Facebook Mobile Ads' Soar
MediaDailyNews, Michael McLaren - Friday, October 23, 2020
"Customer loyalty" -- defined as doing business in a way that provid ...