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Jennifer Lum

Member since February 2016Contact Jennifer

Jennifer Lum is the Chief Strategy Officer and Cofounder of Adelphic, a leading mobile demand side platform. Prior to Adelphic, Jennifer played significant roles at Apple, Quattro Wireless and m-Qube, working with Fortune 500 brands and building industry-leading mobile marketing and advertising platforms. Jennifer has been recognized in Business Insider’s "Most Powerful Women in Mobile Advertising,”’s "Women to Watch" and Boston Business Journal's "Top 40 Under 40. Jennifer advises startups at MIT, TechStars and 500 Startups.

Articles by Jennifer All articles by Jennifer

  • What The Future Will Sound Like For Entertainment Brands in Marketing: Entertainment on 01/13/2017

    I just returned from CES and it is abundantly clear that audio is well on its way to becoming center stage for marketers. Music and podcasts are cornerstones to smartphone usage, for some users, it is up to 80% of their weekly activity, and if last week's showing in Vegas is any indication, audio will be a key delivery vehicle in our homes, cars, stores, and other places people move through throughout the day.

  • For CPGs, Recenter Mobile In Your Marketing Mix  in Marketing: CPG on 11/16/2016

    Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it's been "the year of mobile," only 3% of brands' marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adoption.

  • Time To Be An IoT Innovator  in Marketing: Entertainment on 02/18/2016

    Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things. The growing tsunami of data and insights generated by consumers' connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical presence and how we live our daily lives.

  • Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?  in MAD on 09/10/2014

    Today, a new set of industry players has developed the ability to deliver scalable audience targeting through cross-device user identification technology and the ability to link mobile consumer profiles to first party and third party data. Targeting capabilities alone, however, have not convinced marketers to shift significant budgets to mobile.

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