Nate Carter

Articles by Nate All articles by Nate

• Programmatic Television Isn't Saving You Money...Yet in Real-Time Daily on 10/14/2015
  

  While programmatic digital media can often save marketers huge dollars, as the definition of "programmatic" expands into tv and other media, savings is not always the case. To understand why, think of one word: Inventory.

Comments by Nate All comments by Nate

• Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address by Joe Mandese (MediaDailyNews on 05/26/2015)
  

  Assigning a home address to a user and then monitoring their web activity is no different than a warrantless wiretap. Far different than zip code advertising.

• Maybe This Whole Online Advertising Thing Just Isn't Working Out by Kaila Colbin (Online Spin on 09/12/2014)
  

  Perhaps this whole automobile thing isn't working out. Time to saddle up the old horse.

• eXelate Taps Danzinger From Bizo, Launches Own B2B Targeting Service by Tyler Loechner (Real-Time Daily on 09/05/2014)
  

  Major steal.

• Why Offline Data Is Key To Online Data Segmentation by Christopher Hansen (Metrics Insider on 07/15/2014)
  

  I would be interested in how accurate an IP match would be as, when a person moves, they sign up for new cable and thus are assigned a new IP address by their broadband provider. So the IP address that the data is being matched to could easily be the movers old IP which was reassigned by the ISP when they moved and terminated their contract. It would seem like a cookie sync, matched to PII and scrubbed would be a more accurate measure.

• Aereo, The Revolutionary Service That Provides Stuff You Don't Want For $8 A Month by P.J. Bednarski (VidBlog on 04/18/2014)
  

  It's called NFL Sunday for cord cutters.

• The Six Hours Between Programmatic and Real Time by Ted Yang (Programmatic Insider on 03/17/2014)
  

  Ted can you flush out what you mean by this statement? "The real reason that it takes six hours to get “real-time” information is that the DSPs, agencies and exchanges profit from the lack of transparency, and marketers won't hold them accountable." How do they profit? Thanks for the clarification.

• After The Hoax, Can Pot Ads Ever Air Nationally? by Larissa Faw (MAD on 03/11/2014)
  

  Curious. We would never have this discussion about tobacco ads in 2014 but we view marijuana ads as potentially viable at a point in the future. Will networks (including Google) consider marijuana as something similar to alcohol in terms of advertising or cigarettes? That will be the ultimate question.

• Small-, Mid-Sized Agencies Ambivalent About Programmatic: Cite Lack Of Unified Definition by Joe Mandese (Real-Time Daily on 03/10/2014)
  

  Smaller agencies need to get on board or risk losing their clients. With massive sales hiring going on at big ad networks and the growing number of DSP's focused on selling client direct, mid-market shops risk their largest clients going all in with a programmatic vendor and shifting budgets away from the AOR. That said there is a great opportunity for growth for the adapters who can find the right partners to help walk them through the process.

• Half Of U.S. Listeners Tune Into Online Radio by Erik Sass (MediaDailyNews on 03/05/2014)
  

  Time spent listening, an important metric in establishing AQH in traditional Arbitron metrics. It would be an interesting comparison metric to look at in the traditional vs streaming front. Is the AQH better or worse for streamers vs antenna listeners?

• Cox Begins Selling Linear TV Inventory Programmatically by Tyler Loechner (Real-Time Daily on 02/21/2014)
  

  This is incredibly exciting and will continue the shift in the perception and use cases of programatic. What started out as a DR technology will now bring fantastic efficiencies into additional media channels. Kudos to Cox for embracing the future.

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