Annie Heckenberger

Articles by Annie All articles by Annie

• Could A Tweet Or Post Save Your Life?  in Marketing: Health on 05/12/2017
  

  A story I read recently in "The New York Times" by Bruce Feiler ("Whom Do You Tell When You're Sick? Maybe Everyone You Know") has been on my mind for weeks. The piece explored people's ideas about when and how and to whom to disclose their medical conditions, and in it, neuropsychologist and A.L.S. specialist Paul Wicks of Patients Like Me, an online support network with more than half a million members, said, "The value of a tweet-length piece of information can be the difference between life and death."

• Three Pharma Keys To Social in Marketing: Health on 02/12/2016
  

  Let me tell you a little secret. Having just made the transition from a consumer agency to a healthcare agency, I find there's very little difference between consumer and healthcare.

Comments by Annie All comments by Annie

• Most Liked Social Network Is... Google+? by Erik Sass (Social Media Insider on 07/26/2017)
  

  I might argue that anyone actively using Google+ at this point is likely also a Google employee. 

• Johnie Walker Taps Into Amazon Alexa by Chuck Martin (Around the Net in IoT on 09/30/2016)
  

  Which agency worked on this? 

• Target Asks Who Needs Ads When You Can Use Dragons? by Sarah Mahoney (Marketing Daily on 02/09/2015)
  

  The #MuchMusic hashtag as the bug on screen during this performance was confusing. As a viewer, I thought that Canada's Much Music had sponsored the performance.

• The Social Media Insider Says Goodbye by Catharine P. Taylor (Social Media Insider on 01/09/2015)
  

  Wha....what's next???

• Everyone's Dunking The Wrong Oreo by Bryan Boettger (Social Media Insider on 02/14/2013)
  

  Great piece. I'd also point out that maybe (as embarrassing as it is) the SuperBowl drives greater tune-in and audience numbers than the State of Union AND it's an advertising event where consumers are LOOKING for great brand stuff; plus the President may be polarizing to half of the country that doesn't want to retweet him. But football and oreos? That's pretty benign to retweet. Interesting stats on retweeters and their ripples in the ecosystem. Where did you pull that data?

• OPI Video Blends Brand Color With Dancing Horse by Sarah Mahoney (Marketing Daily on 10/31/2012)
  

  What was the paid media distribution behind the video?

• Facebook Oversharing Clogs The Feed by Catharine P. Taylor (Social Media Insider on 01/26/2012)
  

  Your hyperlink on the American Express exec quoted in the story, links to a yahoo piece about a man who pulled out his own tooth. Why?

• The Dark Knight Arrives, But Are We Ready to Lean Back at Facebook? by Steve Smith (VidBlog on 03/09/2011)
  

  I just mentioned this on Cathy Taylor's related piece, however, it applies to the questions you pose here as well. Movie lovers have BEEN watching movies within Facebook, via FlixFling (client). The recent chatter of Facebook implementing Skype and evolved chat clients could make movie watching within Facebook a truly unique experience, much like Howard Stern's live tweeting of private parts. Imagine watching a movie while skyping with the director, live chatting with the stars, who provide unique insights to scenes and frames - all without ever leaving Facebook;)

• Why 'The Dark Knight' Shows Facebook Is The Platform of Our Lives by Catharine P. Taylor (Social Media Insider on 03/10/2011)
  

  Movie lovers have already been able to watch movies within Facebook, via FlixFling (client). The recent chatter of Facebook implementing Skype and evolved FB chat clients could make movie watching within Facebook a truly unique experience, much like Howard Stern's live tweeting of private parts. Imagine watching a movie while skyping with the director, live chatting with the stars, who provide unique insights to scenes and frames - all without ever leaving Facebook;)

• Social Media Is About Content, Not Platforms by Morgan Stewart (Engage:Millennials on 08/20/2010)
  

  "Creative pulls people into your message." Exactly.

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