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Annie Heckenberger

Member since February 2005

  • VP, Group Director, Brand Communication Strategy Digitas Health
  • Twitter: anniemal
  • Philadelphia Pennsylvania
  • 19107 USA

Articles by Annie All articles by Annie

  • Could A Tweet Or Post Save Your Life?  in Marketing: Health on 05/12/2017

    A story I read recently in "The New York Times" by Bruce Feiler ("Whom Do You Tell When You're Sick? Maybe Everyone You Know") has been on my mind for weeks. The piece explored people's ideas about when and how and to whom to disclose their medical conditions, and in it, neuropsychologist and A.L.S. specialist Paul Wicks of Patients Like Me, an online support network with more than half a million members, said, "The value of a tweet-length piece of information can be the difference between life and death."

  • Three Pharma Keys To Social in Marketing: Health on 02/12/2016

    Let me tell you a little secret. Having just made the transition from a consumer agency to a healthcare agency, I find there's very little difference between consumer and healthcare.

Comments by Annie All comments by Annie

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