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Josh Ginsberg

Member since March 2016Contact Josh

Josh Ginsberg leads the Breaktime Media team as President working with Global CPGs including General Mills, Mars Inc, Mondelez International, Nestle, Unilever and more. He is a final judge of the Shopper and Commerce Marketing Effies for his expertise and thought leadership in the CPG and Shopper Marketing space. Josh is a co-founder of the company and prior to building out what is now Breaktime Media, he has been focused on technology in the commerce marketing and shopper engagement space and developed his CPG background in the beverage industry at the Boston Beer Company. His most important role is Dad to his two daughters and husband to his wife.

Articles by Josh All articles by Josh

  • What Drives Brand Loyalty For Each Generation? in Marketing Insider on 02/06/2025

    For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping,

  • How Are Consumers Preparing For Holiday Parties? in Marketing Insider on 12/08/2017

    A forecast by the National Retail Federation predicts a 4% increase in holiday spending in 2017, bringing up spending to an estimated $682 billion. In terms of occasions to spend, friendsgivings and ugly sweater parties are just a few of the trendy occasions to get together with friends and family in addition to traditional holiday events this time of year.

  • Back To School: Inside The Mind Of The Shopping Parent  in Marketing: CPG on 08/01/2017

    The new school year is quickly approaching. If you're doing any shopping, online or in-store, you'll face that unavoidable truth whether you are ready or not. We wanted to dig into the mindset of current parents and find out who they are, how they move through the hectic back to school process and how we as marketers can better cater to their needs.

  • 2017 Shopper Marketing: State Of The Industry And What's Ahead  in Marketing: CPG on 05/30/2017

    Our industry is at a crossroads. E-commence innovations are launching faster than consumers can keep up with them. Amazon and Walmart are battling to get ahead and either acquiring or launching any retail offering you could dream up. Friction is being removed everywhere across the path to purchase. I can now order my groceries and either have them delivered to me in two hours or drive by and have them loaded into my car. Personalized and curated, subscription-based services continue to launch and grow for everything from clothes and cosmetics to complete meals, craft hot sauces and single-origin coffee beans.

  • 4 Shopper Marketing Tips You May Already Know ... But Maybe Not? in Engage:Millennials on 03/03/2017

    It's safe to agree the term "millennial" is overused and can represent a huge range of ages, behaviors or attitudes. The word is omnipresent because they are: With 93 million millennials in the U.S., millennials are the largest generation to come along. That's even bigger than the Baby Boomers at 77 million strong. That's why we are constantly hearing about how to hire millennials, how to motivate them and, of course, how to sell to them.

  • 4 Shopper Marketing Tips You May Already Know ... But Maybe Not? in Marketing: CPG on 10/31/2016

    It's safe to agree the term "millennial" is overused and can represent a huge range of ages, behaviors or attitudes. The word is omnipresent because they are: With 93 million millennials in the U.S., millennials are the largest generation to come along. That's even bigger than the Baby Boomers at 77 million strong. That's why we are constantly hearing about how to hire millennials, how to motivate them and, of course, how to sell to them.

  • The Importance Of Pre-Tail In The Shopping Journey in Marketing: CPG on 08/29/2016

    Pre-tail seems to be one of the new buzzwords thrown around the CPG category. But what does it really mean, and should we be taking it seriously?

  • Help! My Banners Aren't Working in Marketing: CPG on 05/31/2016

    In 2016, CPG advertisers are projected to spend almost $6 billion on digital advertising. This represents an 18% increase over 2015.

  • 3 Ways To Maximize Your Digital Coupon Strategy In 2016 in Marketing: CPG on 03/08/2016

    It has been reported, including on this site, that the effectiveness of digital coupons is on the rise. According to an Inmar 2015 Shopper Study, while overall coupon redemption was down 13% in 2015 year-over-year, digital coupon share and demand is up. In fact, 55% of consumers said they would use more coupons if they were available digitally.

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