michael ayer

Articles by michael All articles by michael

• Teens Can't Help But See What's In Front Of Them in Engage:Teens on 04/11/2017
  

  TissueBox Donations (TBD) has decided to resurrect a very low-tech way to engage with the millions of teenagers, aka Influencers, out there who have not looked up since they got their first smartphone. TBD has a massive number of schools to which it donates tissue boxes that sit in front of millions of teens all day long. They are mini-billboards inside classrooms that can easily be used to reach the un-engageable teen audience.

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• Service Converts Email Content Into Web Pages by Ray Schultz (Email Marketing Daily on 07/19/2017)
  

  Pointy.com from Ireland does the same thing with UPC codes, every code scanned at retail turns into a web page and gets dropped into the massive folder that Google keeps for local search results.  Search for Ice Sparkling Water in Los Altos, CA and you will get a "Pointy Page" showing the retailer that participates with Pointy.com

• Teens Can't Help But See What's In Front Of Them by Michael J. Ayer (Engage:Teens on 04/11/2017)
  

  There is also a GoFundMe page for companies and individuals who want to help: https://www.gofundme.com/2j722wc 

• To Win Someone To Your Cause, You Must First Reach Their Heart by Jim Gilmartin (Engage:Boomers on 06/26/2017)
  

  Storytelling in sales and biz dev is the key to standing out among a crowd of "salespeople," that inundate business people today.  I say unplug the Powerpoint and tell me a story.

• Why Your Millennial Marketing Sucks by Umang Shah (Engage:Millennials on 05/05/2017)
  

  Good article, some alternate article names:  "here are some round pegs for your square holes!" and "Generation Why?" and "College Kids Know it all....then move home"thanks!

• Go Ahead, Man, Lean In by David Measer (Engage:Men on 05/09/2013)
  

  So men who involve themselves more in their kids lives get better and smarter kids, oh, and happier and more successful wives? Sounds like another smart woman is trying to fool us "dumb men!" Strong and smart women do not equal weak and dumb men. Nice try Ms. Sandberg. I have to go now, gotta change some diapers and then head to the gym to check out some smart, successful hot chicks!

• Media Companies With Digital-Only Sales Staff Perform Better by Mark Walsh (Online Media Daily on 01/17/2012)
  

  Anyone selling anything should understand the online and digital sales world. Selling is selling, if you are not prepared or up to speed, then you will fall behind. If I am selling cars and there is a new success formula that was hatched in the boat sales industry, do I not learn about it, or do I dismiss it because its the boat industry not the car industry?

• Shoppers Spurn Social, QR Codes by Sarah Mahoney (Marketing Daily on 01/10/2012)
  

  So, is it safe to say that shoppers respond decently to facebook and QR codes, but when its time to actually shop they go to a product or company site? Interesting.

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