Cory is a data-driven storyteller who practices marketing and maintains a hobby in music. Currently Chief Marketing Officer of Rembrand, he is revolutioning the video advertising space.
He was previously SVP of marketing for FIS, a large fintech. He has been a serial entrepreneur and CMO with companies such as Voicea (AI platform sold to Cisco) and BlueKai (data platform sold to Oracle). He was also CMO for the Oracle Data Cloud, which acquired 5 companies to become the leading data solution for advertisers. He has also been a consultant and agency veteran with successful exits to Omnicom and Carat, as well as an author of "Internet Ad Pioneers" and a newsletter called Original Digital (originaldigital.org). All this in addition to writing for Mediapost weekly since 2000.
- What I Learned About Marketing From Taylor Swift in
Media Insider on
10/15/2025
Among those lessons: Explore the art of the product rollout, as Taylor does with great variety.
- You Can't Spell Advertising Without AI -- Or, The Role Of The Media Engineer in
Media Insider on
10/08/2025
Media engineer is the next evolutionary step up from media strategist, media planner and media buyer.
- The Secret To Marketing Communications in
Media Insider on
10/01/2025
A successful communications strategy rests on three simple things: creativity, persistence and relationships.
- Please Do NOT Hire A Chief AI Officer in
Media Insider on
09/24/2025
Don't silo AI -- it's a technological wave crashing over everything, much like the internet itself was way back in the early '90s.
- The AI-Native Generation Is Upon Us in
Media Insider on
09/17/2025
It is fascinating to see how this new generation of AI natives will respond to the world around them.
- Why Do It? in
Media Insider on
09/10/2025
Why did Nike decide to literally question their iconic tagline?
- Let's NOT Talk About AI in
Media Insider on
09/03/2025
Instead, let's talk about ad industry issues, like inefficiency, that should be addressed. AI is spotlighting these problems.
- The Chicken, The Egg, The Collapse Of Centrist Content in
Media Insider on
08/27/2025
Two trends are starting to emerge: First, too many publishers are spewing content that is divisive and separationist.
- This AI Is Brought To You By Advertising in
Media Insider on
08/20/2025
Did you really think AI would be ad-free? Advertising is the bedrock of the internet, whether you like it or not.
- Phishing Texts: 'Are You Still Up To Go Shopping This Afternoon?' in
Media Insider on
08/13/2025
Spammers and phishers do what most marketers have forgotten to do, which is test, test, test.
- 2024: A Media Insider Review
by
Gord Hotchkiss
(Media Insider on
01/07/2025)
This was a great post to recap the year, Gord. I can't wait to see what we do this year! :-)
- The Biggest Changes In 'TV' May Not Be What You Think
by
Cory Treffiletti
(Media Insider on
05/22/2024)
Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.
- The Future Of Digital Advertising Will Be Non-Standard
by
Dave Morgan
(Media Insider on
12/07/2023)
I am! :-)
- Is Disney Trying To Reset The Playing Field In TV?
by
Cory Treffiletti
(Media Insider on
07/26/2023)
Product placement, jersey sponsorships and more!
- More Than Just Teen Spirit: The Moment Nirvana Changed My Life
by
Cory Treffiletti
(Media Insider on
03/01/2023)
I remember the first time i saw a Guns N Roses patch on the back of a jean jacket. It was on a guy in my school and he was a hard-edged guy. That being said he was a musical trail blazer too.
- Do We Really Need Twitter?
by
Cory Treffiletti
(Media Insider on
12/21/2022)
You are pretty upset about my column, Dan. I am sorry to hear that. If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost. What i write is my personal opinion, which works well in a column such as this one. I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well. Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion. I just think Twitter has run its course and some other platform could step in at some point. Just ask MySpace.
- An Ode To Email (And Yes, It Rhymes)
by
Cory Treffiletti
(Media Insider on
08/17/2022)
Is that bad? I have to have some fun when i write :-)
- Are All Video Views Created Equal?
by
Cory Treffiletti
(Media Insider on
09/15/2020)
Hey Ed. As always, i value your opinion. I do have to disagree on the video views. Online is still a lean forward medium whereas broadcast is still a lean back. I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement. In broadcast, I can pick up my phone and stop paying attention at any minute. Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.
- Relationships Key To Your Personal, Professional Growth
by
Cory Treffiletti
(Media Insider on
02/12/2020)
Nice to see your name in my inbox Lee!
- Empowering A Decision-Oriented Company Culture
by
Cory Treffiletti
(Media Insider on
12/06/2017)
Paula Lynn. I don't know what to say. This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb. Thanks! :-)