Michael Solomon
Member since July 2002- EVP, COO Media Management, Inc.
- www.mediaaudit.com/blog
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- 63017 USA
Articles by Michael All articles by Michael
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts? in
Television News Daily on
05/13/2019
When the networks cart out new approaches leading into the upfronts, let's recognize them for what they are. Revenue retention. Yield maximization.
- Spot TV Measurement Improvements Should Not Equal An Accountability Black Hole in
Television News Daily on
11/19/2018
It is possible, therefore, for advertisers to hold media agencies and media sellers accountable, and they should not be asked to forego accountability, due to a marketplace currency transition.
- A Questionable Endeavor: The MRC Media Auditor Guidelines Project in
MediaDailyNews on
10/03/2017
Any legitimate effort to standardize the responsible use of accredited third-party research data in the media-buying ecosystem must extend to third-party processors, such as buying platforms, media-buying agencies and media sellers -- not just media auditors. Otherwise, why bother?
Comments by Michael All comments by Michael
- Remember The Golden Age Of Media Training? It Was The Real Thing
by
Joe Mandese
(RTBlog on
09/28/2020)
Excellent piece, Joe. I thought the same thing last week as I read your coverage of the iHeart training collaboration an agency. As targeting becomes more nuanced, leveraging complex data sets and seller "secret sauce", with delivery and performance often reported back to the buyer (agency) by the seller -- and only the seller -- all too often this is then reported back to the advertiser/client as truth. When questioned regarding measurement and methodology, agencies often have to go back to the sellers for more details. When the industry operates tis way, you end up with advertisers finding out far after the fact that sometimes the data they received from sellers and used to inform their own performance assessments was misreported, incorrectly calculated, etc. There have been multiple examples of this in the last couple years with Facebook alone.
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?
by
Michael Solomon
(Television News Daily on
05/13/2019)
And even that was somewhat of a grand compromise vs. an outright win for the buy side, with the focus on only the commercial minutes in the live broadcast weighted against the inclusion of DVR playback (which has since been extended from 3 days to 7 days for some deals), despite the fact that research indicates many viewers skip ads on their DVRs.
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?
by
Michael Solomon
(Television News Daily on
05/13/2019)
For additional analysis of Prime Time commercial and pod loads in the 2017-18 broadcast year, see our post "Were TV Buyers 'Robbed' By Broadcast Networks In Last Year's Upfronts?"http://www.mediaaudit.com/media-watchdog/were-tv-buyers-robbed-by-broadcast-networks-in-last-years-upfronts/
- Spot TV Measurement Improvements Should Not Equal An Accountability Black Hole
by
Michael Solomon
(Television News Daily on
11/19/2018)
Thanks, John. Great points! It will definitely be an improvement once things settle down.
- Spot TV Measurement Improvements Should Not Equal An Accountability Black Hole
by
Michael Solomon
(Television News Daily on
11/19/2018)
Thanks, CJ!
- Spot TV Measurement Improvements Should Not Equal An Accountability Black Hole
by
Michael Solomon
(Television News Daily on
11/19/2018)
Thanks, Ed! Agree this will ultimately be an improvement for advertisers, and that any instability will hopefully be short-lived. Although this impacts many local advertisers, it also impacts a lot of larger national and regional spot advertisers as well. In some cases they are spending a great deal collectively in these markets, and they shouldn't have to hit the pause button on audience delivery accountability just because there's been a shift in measurement methodology.
- Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone
by
Joe Mandese
(Publishers Daily on
11/25/2016)
Interesting piece. I am not sure that the lead conclusion holds true, though, based on the nature of the study? It is one thing to say that fake news sites garner 2 1/2 times as much of their total traffic from FB as do real news sites, but it's another entirely to say that FB users are 2.5x as likely to read fake news. The total traffic count from a real news site like The NY Times must be significantly higher (one would hope) than traffic to some of these fake sites. So 20% of "NYTimes.com" traffic from FB would represent a much higher number of impressions and clicks than say 75% of "TheSkyIsFalling!!!.com" traffic. Either I'm misunderstanding the findings of the study, or the two conclusions appear to be apples and oranges.
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
by
Steve McClellan
(MAD on
06/07/2016)
I believe that, as currently published, a couple of the paragraphs may be out of order? The paragraph that begins "'We call upon the ANA in the strongest terms ..." is directly from the 4As press release on this topic. However, rather than appearing directly below the paragraph dealing with the 4As response, this material currently appears below a quote from Tom Denford at ID Comms -- and thus as published appears to be a continuation of Mr. Denford's quote. The paragraph in question probably either needs to be separately attributed to the 4As or moved up to immediately follow the first 4As paragraph ...
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