Denise Kohnke, author of All of the Other Marketing Books Are Crap (www.smartcrap.com), is founder and CEO of the marketing firm House United LLC. (thehouseu.com) Her book is packed with astute advice delivered with edgy, sharp-witted humor. Kohnke has directed brand development for more than 100 organizations in her 25-plus years in advertising and marketing. She was the strategist behind the 2012 Effie award-winning campaign "No One Deserves To Die" for Lung Cancer Alliance.
Articles by Denise All articles by Denise
- How To Feel Better About Being A Marketer -- Because That's No Fun Right Now in
Marketing Insider on
01/23/2019
Before you throw in the towel and apply for that Maine lighthouse operator position, take a breath and feel your power as a marketer.
- How Not To Sound Like A Lightweight In Front Of Your Agency in
Marketing Insider on
01/15/2019
If you are brand-side -- aka, "client" -- your agency does talk about you when they leave the room. Here's how to avoid any smack talk.
- How To Answer Stupidest Question In The World: 'What's The ROI On This?' in
Marketing Insider on
12/04/2018
ROI: These three letters have rolled down the C-Suite hill and sucked the life from most every provocative marketing idea in the world.
Comments by Denise All comments by Denise
- 'Succession,' Season 4, Episode 8: No Brass On The Battle Field
by
Barbara Lippert
(MediaDailyNews on
05/16/2023)
A Succession superfan, I read all the episode reviews. By far and away, this is the best, most cohesive and insightful review of this episode. It was just too muddled for most. And it wasn't muddled at all. Thank you, Barbara.
- Non-Inclusive Ad Testing: Real Culprit Behind Tone-Deaf Ads
by
Mario Carrasco
(Marketing Insider on
01/13/2020)
NICELY SPOKEN. I am an old white marketer who works closely with people of culture (of which there are many, inclusive of many who are white that live below the poverty line). As soon as you truly transition to the "get" and feel what they feel as a strategist/planner, it is HORRIFYING to be assaluted with both today's rational and emotional expressions. It is in no small measure why we are divided and distant to each other as a country. Another example of simple cost containment gone chillingly bad.
- How To Answer Stupidest Question In The World: 'What's The ROI On This?'
by
Denise Kohnke
(Marketing Insider on
12/04/2018)
Ha. I purposefully have been off the grid, hoping people would scream my name in the streets instead. But because of you, OK, maybe not just you, today, this afternoon, you can find me on Twitter. For the record, Twitter will be my downfall. A dark abyss of "I can't believe she said that." Thanks, in advance, for the shoutout.
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