Kris Magel

Articles by Kris All articles by Kris

• 3 Key Trends Expected To Impact The Media Landscape in MediaDailyNews on 01/16/2019
  

  In 2019, identity will eclipse the cookie.That means smarter, more connected and personalized experiences from brands, content and experience providers.

Comments by Kris All comments by Kris

• ANA Commissions Study On Programmatic Media-Buying by Joe Mandese (MediaDailyNews on 12/16/2021)
  

  This is interesting. I applaud the study, but am wondering whether this simply is a matter of illustrating and separating the pieces that make it all work. Direct-purchased media also has similar sets of fees (agency fee, data (Nielsen or DAR) fee, ad-serving fee or traffic fees, etc. it's just that the Programmatic industry has rolled all of this into one number along with the media, which is what makes it seem so ridiculous. It would be great if the ANA compared their findings to Direct Media in this way.

• Making A List, Checking It Twice: Here's The Year's Most Misinforming Sites by Joe Mandese (Red, White & Blog on 12/17/2020)
  

  Joe, I love that you regularly seek to hold media accountable for truth - something that has become particularly critical to me personally lately and a reason I choose to pay for journalism. My experience however is that several of the mainstream outlets identified on the right by this study are, in fact, quite liberally biased. For example, in my personal experience outlets such as the NYT and NBC News DO have journalistic standards, focus on fact-checking and on the pursuit of the truth, no question. However there is also no question in this reader's mind they also position their stories with a significant left-leaning point of view. This is why I personally subscribe to both the NYT and the WSJ; I read them both, throw out any biased positioning they introduce and attempt to wring out what I think are bias and distill to just the facts, which is all I seek. So I agree w the commenter above, it's very strange the WSJ isn't noted on the right (wonder where it ranks), which I think would make this study more credible. This is all opinion, but I hope an educated one. Not that it's relevant but, my mother raised a liberally-minded son, but this is how I feel it's now necessary approach my consumption journalism. No need to address the sources on the left side, I find those findings dead-on.

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