Bruno GralpoisMember since June 2018
My career has been spent establishing Agency Management as a central global discipline for top 200 brands including Microsoft, Visa, Verizon, P&G, IBM, Mondelez and HP, among many others. I fully believe that the partnership between a brand and its agencies can be transformational for the business and I’ve proven this by steering business partnerships in excess of $1 billion. I co-founded Agency Mania Solutions in 2013 as a premier service/technology firm specializing in helping large brands manage partnerships and produce more efficient outcomes by managing the dynamics of the client/agency relationship. Coupled with my best-selling book, Agency Mania (now in its 2nd edition), advertisers see more creative, cost-effective and consistent agency performance. As former Head of Global Marketing Operations at Visa Inc. I was responsible for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, I developed a company-wide approach to driving business impact through successful partnerships and was awarded the Marketing Excellence Award from then-CEO Steve Ballmer. I’ve held leadership positions in pre- and post-IPO tech companies including AvenueA/Razorfish, Visio and Clearwire/Sprint. I currently serve as a faculty member of the Association of National Advertisers School of Marketing and am a former chair of the ANA Agency Committee. I am often quoted in the media and invited to speak at leading of industry forums on the value of increasing the impact of effective partnerships on a company's bottom line.
Articles by Bruno All articles by Bruno
- Accountability In Agency-Client Relationships Is A Two-Way Street in
If the relationship is going to work, mutual accountability needs to be acknowledged--not just how well the agency is performing but do they have a great client partner.