Jeff Larson

Member since April 2017Contact Jeff

President & CEO Mediassociates
www.mediassociates.com
Facebook: https://www.facebook.com/Mediassociates/
LinkedIn: https://www.linkedin.com/company/mediassociates/
75 Glen Road
Sandy Hook Connecticut
06482 USA

Jeff Larson is the President & CEO of the independent media and analytics agency Mediassociates. Prior to joining Mediassociates, Jeff was a client-side marketing executive for companies including Proctor & Gamble, Subway Restaurants, and Stew Leonard's. Mediassociates advises leading US and global brands including NJM, University of Phoenix, Ariat, Mount Sinai Health System, DXL, Nordstrom's Trunk Club, and Solar City.

Articles by Jeff All articles by Jeff

Planning's Future Isn't AI Vs. People, It's AI AND People in Planning & Buying Insider on 02/27/2025
The robots are coming for media planners, or so claimed a recent column here. As CEO of an independent media agency, I can assure you the obituary for human-led media planning is premature.
It's Time To Put In-Housing In Balance in MediaDailyNews on 10/02/2020
In-housing runs the danger of a fixed response to a dynamic world unless it is balanced by the right expansion joints. This makes a hybrid model the solution with the greatest impact for brands.
The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak in MediaDailyNews on 03/24/2020
Media consumption will significantly increase as our routines and habits adjust to a new reality. Which media channels will grow the most?

Comments by Jeff All comments by Jeff

OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media Report by Steve McClellan (MAD on 11/13/2024)
Unfortunate that Forrester didn't include the many small and midsized independent media agencies that are beating everyone on this list in pitches and with clients regularly. This is a very old world view of our industry. I hope Forrester can improve their methodology to include the independent agencies that are truly "best in class."
It's Time To Put In-Housing In Balance by Jeff Larson (MediaDailyNews on 10/02/2020)
Thanks John and Emily. I'd love to see the report as well.
The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak by Jeff Larson (MediaDailyNews on 03/24/2020)
Great question. This will really be an accelerant for some existing trends. I would expect shifts toward OTT/cord cutting, streaming video, ecommerce share, streaming audio and podcast usage for example to be at higher sustained levels after the crisis. These will become even more ingrained in our daily habit. Certainly channels that have been negatively impact such as OOH and live sports will come back strong too.

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