Jeff LarsonMember since April 2017Contact Jeff
Jeff Larson is President of the independent media and analytics agency Mediassociates. Prior to joining Mediassociates, Jeff was a client-side marketing executive for companies including Proctor & Gamble, Subway Restaurants, and Stew Leonard's. Mediassociates advises leading US and global brands including Ariat, Mount Sinai Health System, SNHU.edu, Eaton, Nordstrom's Trunk Club, and Solar City.
Articles by Jeff All articles by Jeff
- It's Time To Put In-Housing In Balance in
In-housing runs the danger of a fixed response to a dynamic world unless it is balanced by the right expansion joints. This makes a hybrid model the solution with the greatest impact for brands.
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak in
Media consumption will significantly increase as our routines and habits adjust to a new reality. Which media channels will grow the most?
Comments by Jeff All comments by Jeff
- It's Time To Put In-Housing In Balance
Thanks John and Emily. I'd love to see the report as well.
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
Great question. This will really be an accelerant for some existing trends. I would expect shifts toward OTT/cord cutting, streaming video, ecommerce share, streaming audio and podcast usage for example to be at higher sustained levels after the crisis. These will become even more ingrained in our daily habit. Certainly channels that have been negatively impact such as OOH and live sports will come back strong too.