Zach Oscar
Member since December 2018Contact Zach- Influencer Manager Kairos Media
- LinkedIn: https://www.linkedin.com/in/zach-oscar-288665b2/
- New York New York
- 11238 USA
I am a lifelong gamer. The gaming industry is not only the basis of my professional career, but also a personal passion and the core of my relationships with close friends. I love working with others to continue to give back to an industry that gives me so much to enjoy every day. Over the past 4+ years, I have dedicated my time to aiding the business side of the gaming & esports industries. My specialties lie in influencer marketing, partnerships & sponsorships, and general education around what "gaming" looks like for brands and marketers.
Articles by Zach All articles by Zach
- Mythbusters: LinkedIn Edition in
MediaDailyNews on
03/15/2024
Here's a follow-up myth to the myth that people like advertising: a growing subsection of digital natives - gamers - like advertising even more.
- This Year's Streaming War... No, Not That One... Or That One... The Other One in
MediaDailyNews on
01/25/2024
There's a new type of secret war for the soul of content platforms -- a pseudo-political schism best seen between Twitch and Kick. Problematic creators are suddenly finding a place for their voices, and the platforms are struggling to do anything about it (if they even want to). @Twitch @KickStreaming
- Still Casual, But Less Dirty: Mobile Gaming in
Digital News Daily on
01/25/2021
Mobile gaming is for more casual players, but many high-profile gamers create mobile-friendly versions of their games, signaling the increased presence and marketability of mobile gaming.
- The 'Cyberpunk' Problem in
Digital News Daily on
12/24/2020
Over the past few months, many gamers shed doubt on the much-anticipated release of CD Projekt Red's "Cyberpunk 2077." Why do so many people care?
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder in
Digital News Daily on
12/09/2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated with the game, but actually inside the game itself.
- Deepen The Data In Gaming And Esports - Get To The Gamer in
Digital News Daily on
11/13/2020
YouGov released its first major Gaming & Esports report, which includes general statistics and showcases newer, important segments around hardcore gamers, mobile gaming, and gaming video content, at the end of October.
- The Mystical Components Of 'Authenticity' In Gaming And Esports Marketing in
Digital News Daily on
10/23/2020
What does "authenticity" look like to gamers? How are brands getting it right? The biggest aspects of authenticity to gamers are interactivity and creativity within the gaming ecosystem.
- Addressing Social Issues In Gaming And Esports: A Work In Progress in
Digital News Daily on
10/06/2020
Social issues around race, sexism, and representation are also present in the gaming and esports world. Women gamers face discrimination, games don't feature representative and diverse casts, and racial slurs are used on online chat forums.
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion in
Digital News Daily on
09/24/2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensive streetwear fashions. Gaming is no exception.
Comments by Zach All comments by Zach
- Mythbusters: LinkedIn Edition
by
Zach Oscar
(MediaDailyNews on
03/15/2024)
Hey Carol! Appreciate the experience of you & your son. I'm always glad to hear about excitement around these kinds of things. Do you think it brought your son closer to the brand/increased his desire to engage with McDonalds outside of the game? Earning Robux is also a good way to encourage these kinds of collaborations, but as mentioned I do find the Robux to USD conversion rate a little alarming.
- Addressing Social Issues In Gaming And Esports: A Work In Progress
by
Zach Oscar
(Digital News Daily on
10/06/2020)
Hey Dan,Seems like you didn't read very closely (which is something you've done on other pieces of mine). I very directly said here are "some" of the companies addressing these issues that I wanted to highlight, and then closed my article by saying that I'm sure there's a lot more out there. Anyone truly educated on the space would know that there is barely any female gamer presence in the pro scene, naming Scarlet does not suddenly fix a lack of representation for women at the top of esports, and there is a LOT more work to be done. One or two women does not suddenly mean that women are represented, and women staff does not mean they are part of esports competitions. So many women have written about their lack of presence in gaming/esports that I wonder why you, as a man, feel like you can say that they are adequately represented!Also, never does this article conflate gaming with esports. I discuss esports initiatives and gaming initiatives separately. And as for the levies and fines you discuss, how come Riot Games had a massive lawsuit over female complaints of sexism at work? The existance of those levies and fines doesn't fix the problems.Hopefully, you will stop pretending you read these pieces when you comment, so as to stop genuinely mischaracterizing/ignoring the reality of my written statements.
- What VENN Launch Means For Gamers And Advertisers
by
(Digital News Daily on
07/28/2020)
Hey Dan. I agree with you that corporate manufacturing of content that excites an audience is very difficult and will likely be VENN's greatest challenge. As I mentioned in the article, personalities like Ninja, the world's largest video game streamer, brought very little of his audience with him to Mixer despite his following. While free access and distribution are not new to gaming, they are new to streaming culture, which has more recently focused on exclusivity contracts. Can you name any streamers who livestream on multiple platforms at the same time? Seems like VENN might be able to do something new with that.Also, I'd say video gaming culture is very much a real thing. FaZe Clan and 100 Thieves, to name two examples, have become major esports teams and massive lifestyle brands through their streetwear clothing - both of which started out as gaming brands exclusively and became intertwined with pop culture trends, aka, video game culture. Luxury brands like Louis Vuitton, Herman Miller, Gucci, and more have engaged in partnerships with esports and gaming brands. Plus, with Marc Merrill (Co-Founder of Riot Games) and Mike Mohraime (Co-Founder of Blizzard Ent.) contributing to the funding of VENN, whose entire idea is built upon this intersection of gaming/pop culture/lifestyle, I'd bet they're not talking about something that doesn't exist!
- The Latest Pull In The Video Game Streaming Tug-Of-War
by
(Digital News Daily on
02/05/2020)
Thanks for reading Briana! The chart is in millions, but the quote by me is also correct from the same chart. While Mixer and Facebook only hit around 350 million, YouTube and Twitch hit into the billions. Hope that clarifies it.
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
by
(MediaDailyNews on
11/07/2019)
Thanks John, really insightful.
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