- Chrysler's Roehm Continues Push For Upfront Reform
MediaDailyNews, David Kaplan - Tuesday, July 5, 2005
Since March, Julie Roehm, the Chrysler Group's director of marketing communications, h ...
- Lawmakers Introduce TV Ratings Oversight Bill, Nielsen Cries 'UnFAIR'
MediaDailyNews, David Kaplan - Tuesday, July 5, 2005
Sen. Conrad Burns (R-Montana), along with several co-sponsors, on Friday introduced T ...
- FCC Chair: Analog or Digital? TV Stations, Not Cable Operators, Should Decide
MediaDailyNews, David Kaplan - Friday, July 1, 2005
Seeking to get past one of the major hurdles on the mo ...
- Coen Revises 2005 Ad Spend Downward
MediaDailyNews, David Kaplan - Thursday, June 30, 2005
The increasing softness in American advertising spending of the past few mont ...
- Coen Forecasts 15 Percent Growth In Online Ad Spending
Online Media Daily, David Kaplan - Thursday, June 30, 2005
Bob Coen, Universal McCann's senior vice president and director of forecasting, predict ...
- TNS: U.S. Ad Spend To Rise 3.4 Percent This Year
MediaDailyNews, David Kaplan - Wednesday, June 29, 2005
Ad spending on broadcast TV is softening this year--although overall, the amou ...
- IPG's Thompson Quits as CFO
MediaDailyNews, David Kaplan - Wednesday, June 29, 2005
More bad news came from Interpublic Group on Tuesday as the ...
- TNS: Internet Ad Spend Will Grow 7.6 Percent
Online Media Daily, David Kaplan - Wednesday, June 29, 2005
Online ad spending is expected to grow 7.6 percent, exclusive of sear ...
- MTV Launches Interactive Entertainment Division
MediaDailyNews, David Kaplan - Tuesday, June 28, 2005
As interactive video gaming exerts a greater cultural pull, MTV is hopi ...
- Scarborough: Newspapers Grow Readers Via The Web
MediaDailyNews, David Kaplan - Monday, June 27, 2005
The competition between online and prit for readers is more of ...
- Scarborough: Newspapers Grow Readers Via The Web
Online Media Daily, David Kaplan - Monday, June 27, 2005
The competition between online and print for readers is more of ...
- Brand New World Strikes Brand New Deal, Will Create Ads For VOD, Wireless, In-Store
MediaDailyNews, David Kaplan - Friday, June 24, 2005
Video producer Believe Media and agency Brand New World have entered in ...
- HBO Attracts Marketing 'Entourage,' Allows 300 Brands Past Its Red Velvet Rope
MediaDailyNews, David Kaplan - Thursday, June 23, 2005
You might not think high-end brands like Mercedes and Absolut would ne ...
- Agency Offers In-Store Insight: End-Aisles, Print Surpass TV
MediaDailyNews, David Kaplan - Thursday, June 23, 2005
Grocery aisles need to think "youth" when it comes to attracting buye ...
- The Other Jackson Verdict: Old Hits Receive Radio Spike, While Court TV Scores Its Own Hit
MediaDailyNews, David Kaplan - Wednesday, June 22, 2005
The not guilty verdict reached by jurors in the Michael Jackson chi ...
- Carat Raids OMD's Warren, Media Buying Vet Will Serve As Verklin's No. 2
MediaDailyNews, David Kaplan - Tuesday, June 21, 2005
In a blow to Omnicom's OMD unit, Carat has raided Ray Warr ...
- TV Watch Launches Education Campaign
MediaDailyNews, David Kaplan - Tuesday, June 21, 2005
The TV Watch Coalition, the major broadcast network partnership designed to ser ...
- Big Pharma Looks To Fill New Media Script As Feds Crack Down On TV Ads
MediaDailyNews, David Kaplan - Monday, June 20, 2005
After eight years of direct-to-consumer television advertising has made pharmaceuticals one ...
- FastChannel Introduces New Competitive Tracking Tool For TV Ads
MediaDailyNews, David Kaplan - Thursday, June 16, 2005
For television advertisers who want to keep an eye on their competitio ...
- In the Face of Fines, Networks Are More Friendly to Family Programming
MediaDailyNews, David Kaplan - Wednesday, June 15, 2005
Despite all the talk of more "Desperate Housewives" and their licentious rival ...
- Experts: Media Research Becoming More Interpretive, Less Standardized
MediaDailyNews, David Kaplan - Tuesday, June 14, 2005
The inability to agree on the best measurements continues to leave agenci ...
- Mediaedge Merges Wunderman, Digital Edge, Outrider Into New Unit
Unit
MediaDailyNews, David Kaplan - Monday, June 13, 2005
Looking to tie media neutrality of the interactive, online and offline advertisi ...
- A Fan For All Seasons: Nets Embrace Summer Debuts
MediaDailyNews, David Kaplan - Friday, June 10, 2005
Forget the fall season. There's a new season of shows being premier ...
- Upfront Stalls To A Crawl, NBC 'Stuck in Cement'
MediaDailyNews, David Kaplan - Thursday, June 9, 2005
The brisk upfront negotiating pace of last week has morphed into t ...
- The New Digital Household Is Coming Faster Than You Think, Magna Says
MediaDailyNews, David Kaplan - Wednesday, June 8, 2005
By the end of the decade, the number of digital video record ...
- TBWAChiatDay Awarded For Most Effective Campaign, While Apple iPod Silhouettes Lands The Grand EFFIE
MediaDailyNews, David Kaplan - Wednesday, June 8, 2005
The shadows grooving to iTunes in the "iPod Silhouettes" campaign topped t ...
- Radio Effectiveness Lab Touts Radio's ROI Versus TV
MediaDailyNews, David Kaplan - Wednesday, June 8, 2005
When it comes to grocery items and over-the-counter drugs, the Radio ...
- NBC, Cable Play Catch-Up, Take Some Upfront Hits
MediaDailyNews, David Kaplan - Tuesday, June 7, 2005
As upfront negotiations continued for the second week Monday, media buyers describ ...
- TNS Launches Product Placement Measurement Service
MediaDailyNews, David Kaplan - Tuesday, June 7, 2005
As product placement becomes ever more entrenched as an advertising vehicle, ...
- Short and Sweet Upfront Could Be Finished This Week
MediaDailyNews, David Kaplan - Monday, June 6, 2005
The broadcast network upfront negotiations entered its second and possibly final we ...