- Advertising Week: Execs Forecast Industry Future
MediaDailyNews, David Goetzl - Tuesday, September 23, 2008
A distinguished group of panelists at an Advertising Week event Monday look ...
- Nielsen Assesses Convention, Possible Debate Viewers
MediaDailyNews, David Goetzl - Monday, September 22, 2008
Based on interest in the recent political conventions, this Friday's debate wi ...
- Brandtique: GM's Saturn, 'Runway'
MediaDailyNews, David Goetzl - Friday, September 19, 2008
GM was the first advertiser to commit as a sponsor of Discovery ...
- MediaBank Readies Interactive TV Buys
MediaDailyNews, David Goetzl - Friday, September 19, 2008
The CEO of MediaBank, which provides systems allowing buyers and sellers ...
- Murdoch: Good Time To Get 'Bigger Share' Of Cable
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
News Corp. chief Rupert Murdoch indicated Wednesday that he's from the invest-and-wa ...
- ESPN: Big Hike In Out-of-Home Football Viewers
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday th ...
- Scripps Adds Inventory, Gets 'Loser,' 'Queer Eye'
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
For years, Scripps executives said they had an aversion to acquired programmin ...
- Discovery Goes Public, Begins Trading Thursday
MediaDailyNews, David Goetzl - Wednesday, September 17, 2008
After lengthy negotiations, Discovery Communications is expected to become a stand-alone publ ...
- Cablevision Rejiggers Sundance Channel
MediaDailyNews, David Goetzl - Wednesday, September 17, 2008
Cablevision plans to alter the model for its newly acquired Sundance Channe ...
- Belo Secures Noofangle Programs To Expand Online Revs, Content
MediaDailyNews, David Goetzl - Tuesday, September 16, 2008
Looking to upgrade its online offerings as traditional on-air revenues slow, stati ...
- Young Broadcasting, Facing Delisting, Moves To NASDAQ Capital Market
MediaDailyNews, David Goetzl - Tuesday, September 16, 2008
Young Broadcasting, whose stock price has plummeted to below 8 cents a ...
- Wal-Mart Pitches Low Prices In New Ad Push
MediaDailyNews, David Goetzl - Monday, September 15, 2008
With many retailers struggling, the better-performing Wal-Mart is aggressively investing in advertisin ...
- Baldwin Named GM, Retirement Living TV
MediaDailyNews, David Goetzl - Monday, September 15, 2008
Retirement Living TV named Patrick Baldwin as General Manager, handling all busine ...
- Brandtique: Verizon's V Cast, 'High School Musical'
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
Verizon started spending behind VCast well before any evolving consumer behavior--as f ...
- ESPN Hopes Behind-The-Scenes Clips Keep 'Pardon The Interruption' Viewers Tuned In
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
ESPN is hoping that some faux "behind-the-scenes" peeks will keep "Pardon t ...
- Conoco Sponsors ESPN's College Hoops Tourney
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
ESPN has signed ConocoPhillips as the new title sponsor of an early-seas ...
- Time Warner Nixes NBCU Merger Idea
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
A top Time Warner executive threw lukewarm water Wednesday on any possib ...
- CW Taps Tuck As EVP, National Sales
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
As the CW has experienced some early-season success, the network has nam ...
- Comcast, Warner Say Addressable Ads Could Energize Spot Cable
MediaDailyNews, David Goetzl - Wednesday, September 10, 2008
Executives at Comcast and Time Warner Cable said the industry's efforts ...
- Gospel Music Channel To Be Rated By Nielsen
MediaDailyNews, David Goetzl - Wednesday, September 10, 2008
The Gospel Music Channel is set to join the roster of networ ...
- Versus Taps Sports Exec As Media Chief
MediaDailyNews, David Goetzl - Tuesday, September 9, 2008
Versus, Comcast's sports network that offers the NHL and Tour de Franc ...
- Fans Decide NBA TV's Tuesday Coverage
MediaDailyNews, David Goetzl - Tuesday, September 9, 2008
The NBA, continuing its embrace of new media and its possibilities, wi ...
- NBC Universal, Google Offer Up Auction-Based Ads
MediaDailyNews, David Goetzl - Tuesday, September 9, 2008
Google's foray into providing a platform for purchasing TV time will n ...
- Google Continues Media Domination With NBCU Linkup
Online Media Daily, David Goetzl - Tuesday, September 9, 2008
Google's foray into providing a platform for purchasing TV time will n ...
- CNBC, LinkedIn Partner For Polls
MediaDailyNews, David Goetzl - Monday, September 8, 2008
CNBC moved ahead in earnest with its new partnership with LinkedIn ...
- New York Giants Debut Quarterly Health Mag
MediaDailyNews, David Goetzl - Monday, September 8, 2008
The New York Giants have kicked off a custom-publishing venture in t ...
- Brandtique: Crest, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, September 5, 2008
Crest is making the seemingly safe bet that many young people aspi ...
- TVB Forecast Spotlights Spot Revs
MediaDailyNews, David Goetzl - Friday, September 5, 2008
The TVB's forecast for spot dollars in 2009--a year with no Olympi ...
- TVB: ePort System Facilitates Millions In Ads
MediaDailyNews, David Goetzl - Friday, September 5, 2008
The TVB said Thursday that its efforts to make electronic transactions t ...
- Lifetime Taps New Entertainment Chief
MediaDailyNews, David Goetzl - Thursday, September 4, 2008
Lifetime has tapped the executive producer of NBC's "30 Rock" as i ...