- Panasonic, AEG Align For 3-D Programs
MediaDailyNews, David Goetzl - Monday, April 12, 2010
A recent Wall Street report cautioned that critical mass in the ...
- 'Friday Night SmackDown' Moves To Syfy
MediaDailyNews, David Goetzl - Tuesday, April 13, 2010
Wrestling's "Friday Night SmackDown," an anchor for MyNetworkTV for the past t ...
- Quick Hit: HBO Renews 'Treme'
MediaDailyNews, David Goetzl - Tuesday, April 13, 2010
HBO's heavily promoted series about New Orleans in the aftermath of Hurrica ...
- MyNetworkTV's Drama
Raw, David Goetzl - Wednesday, April 14, 2010
MyNetworkTV will no longer have wrestling or a movie night when ...
- DirecTV and Dish Agree to End Legal Battle
Raw, David Goetzl - Wednesday, April 14, 2010
DirecTV and Dish Network settled a federal case, where DirecTV charged Di ...
- Irish Band Promotes Event Without Irish
Raw, David Goetzl - Wednesday, April 14, 2010
ESPN again has turned to U2 as the soundtrack for its Wor ...
- TNT and ESPN Going Different Online with NBA Playoffs
Raw, David Goetzl - Wednesday, April 14, 2010
With ESPN receiving affiliate fees for its ESPN3.com, it's willing to stre ...
- Not Afraid of the Yankees of Sports Media
Raw, David Goetzl - Wednesday, April 14, 2010
ESPN has just launched ESPNNewYork.com, a Web challenger to the city's spor ...
- Ong Books Berth On Travel Channel
MediaDailyNews, David Goetzl - Monday, April 12, 2010
Scripps Networks has tapped a top executive of a Hong Kong ventu ...
- Canoe Ventures Taps Advisory Board
MediaDailyNews, David Goetzl - Monday, April 12, 2010
Canoe Ventures, the 2-year-old initiative from the largest cable operators, has p ...
- Treme to Bow Again
Raw, David Goetzl - Tuesday, April 13, 2010
A tagline used in promotions for "Treme," HBO's new series, is “Won’ ...
- Red Planet Green
Raw, David Goetzl - Tuesday, April 13, 2010
A striking moment at Discovery's upfront last week came when a r ...
- Free iPad, Only $30,000
Raw, David Goetzl - Tuesday, April 13, 2010
Remember when the bank gave a free toaster for opening a checki ...
- iPad Ad
Raw, David Goetzl - Tuesday, April 13, 2010
Just saw an ad on a bus for Popular Science for i ...
- Tip Off: Bacardi Inks NBA Sponsorship Deal
Marketing Daily, David Goetzl - Monday, April 12, 2010
Bacardi will also attach its brand to the NBA's summer league a ...
- NBA, Bacardi Toast To New Deal
MediaDailyNews, David Goetzl - Friday, April 9, 2010
With ESPN airing a run of prime-time commercials for spirits and havi ...
- MDC Partners Tap New Chief Innovation Officer
MediaDailyNews, David Goetzl - Friday, April 9, 2010
MDC Partners, the holding company with flagship agency Crispin Porter + Bogusk ...
- Discovery Top-Heavy With Celebs: Oprah Endures, Tyson Competes, Kate 'Twists'
MediaDailyNews, David Goetzl - Thursday, April 8, 2010
Discovery is pushing a variety of new shows -- "Curiosity" and "Oprah ...
- MLB Network Cuts DirecTV 'Solid' Deal
MediaDailyNews, David Goetzl - Thursday, April 8, 2010
DirecTV, which owns a portion of the MLB Network, will be t ...
- Discovery's New Slate Counts Palin, Gosselin and 'Earth'
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
Discovery is about to announce its slate of new shows for 201 ...
- 'Turf' Tough: Women's Soccer Kicks Off Ad Campaign
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
The Women's Professional Soccer league is kicking traditional marketing and going guerrill ...
- Beleaguered GM Wrestles With Ad Placements
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
Sure, cost-cutting played a role in General Motors pulling advertising from t ...
- Sussman To Head Nielsen's Client Services
MediaDailyNews, David Goetzl - Tuesday, April 6, 2010
Ira Sussman, who has overseen research at the cable trade group f ...
- Email Service Provider Hoping New Platform Pops
Online Media Daily, David Goetzl - Tuesday, April 6, 2010
Email service provider Silverpop said it has debuted a new suite th ...
- HauteLook Keeps Deals Coming To Luxe Consumers With Strongmail
Online Media Daily, David Goetzl - Tuesday, April 6, 2010
As two-year-old HauteLook saw its business growing to the point it need ...
- TidalTV Taps LiveRail To Grow Online Inventory
MediaDailyNews, David Goetzl - Monday, April 5, 2010
TidalTV, which places ads within online video and uses proprietary data ...
- Enterprise: 'Boss' Ups Companies' Image, Clockwork Uses 'Apprentice' To Boost Appeal
MediaDailyNews, David Goetzl - Friday, April 2, 2010
Has CBS' "Undercover Boss" trumped the "Apprentice" as a venue for t ...
- Shereshewsky Launches Baby Boomers Consultancy
MediaDailyNews, David Goetzl - Friday, April 2, 2010
Jerry Shereshewsky, who helped introduce the ad community to Yahoo, has form ...
- Horizon Sizes Up Next Season's Pilots
MediaDailyNews, David Goetzl - Thursday, April 1, 2010
Not far away from a release of lineups for the 2010-11 seaso ...
- A&E Taps Microsoft To Sell Unsold TV Time Online
MediaDailyNews, David Goetzl - Thursday, April 1, 2010
In hopes of expanding the marketplace for some of its lower profi ...