David Stanton
Member since December 2013Contact David- VP, Marketing Communications GfK
- Twitter: dstanton207
- New York New York
- 10281 USA
PR and content marketing professional working at GfK
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
by
Joe Mandese
(MediaDailyNews on
09/22/2020)
@Len Stein: This finding is from a 10-year-old press release -- not from the latest Green Gauge study.
- Climate-Change Conundrum: Do 70% Of Americans Really Worry?
by
Sarah Mahoney
(Marketing Daily on
04/18/2017)
Just to clarify – there is no reason to see the disparity between green attitudes and the presidential outcome as a matter of concern, research wise. Studies by Pew, Gallup, and others show that the environment was not one of the key issues people voted on. While it may be one of their concerns, issues like terrorism, the economy, employment and healthcare (the ACA) ranked of higher concern when they went into the voting booth.
- Could Streaming Video Save Cable Operators?
by
P.J. Bednarski
(VidBlog on
06/14/2016)
While Wolk’s ideas are certainly interesting, bringing them into reality is going to take a level of cross-business cooperation that is just a distant possibility right now. Our study is more about what happens in the next 6 to 24 months, as Netflix and Amazon programming costs mount and something has to give. We've done two studies now, two years apart, and both told us the same thing: regular users of those services -- those who know them best -- say the most they will pay is $10 to $11. Also, we posed the ad-supported model as something that ‘might’ happen – not the only possible path.
- Digital Magazine Circulation Soars
by
Erik Sass
(MediaDailyNews on
12/10/2013)
To clarify, according to the latest GfK MRI 2013 data, Adults 18+ spend an average of 80 minutes per week with print magazines and 39.4 minutes with each issue. GfK MRI continues to see huge growth in digital readership as well, although the total incidence of digital-only reading, as a percentage of total print + digital reading, is less than 5%.