Over the last year, the total number of digital publications (created with DPS) and downloaded has more than doubled to 150 million, representing an increase of 115% over November 2012, and the total unique monthly readership of publications created with DPS has tripled from October 2012 to October 2013.
Adobe's head of digital publishing, Nick Bogaty, noted that readers of digital publications are also highly engaged with this content, spending an average of 50 minutes per month using a DPS app, compared to an average of around 40 minutes per month spent with print publications by readers surveyed by GfK MRI.
Bogaty summarized: “The audience is growing very rapidly both in audience size and engagement times, which is great news for the publishing industry in terms of building new audiences for ad businesses.” Crucially, “it seems to represent an opportunity to gracefully transition their business from print to digital.”
Adobe has also been arming publishers with new
tools to boost reach and engagement, including social sharing tools for Facebook, Twitter and Pinterest. There is also a system for push notifications built directly into DPS that alert readers to new
content and free preview capabilities that allow consumers to immerse themselves in the interactive experience provided by digital publications, then convert to paying customers through a simple
On the publisher side, Adobe has also created tools to enable publishers to employ a variety of paywall models.