Gloria Loree, SVP, Marketing Strategy & CMO also shares why the tourism board prioritized unfiltered experiences in their rebrand and used Google Street View as part of their campaign.

Horizon's Director, Programmatic Partnerships and Product Development writes, "The most valuable currency isn't data, technology, or even creative; it's trust. And trust? It's built through real, authentic partnerships."

Trevor Guthrie, Co-Founder, Giant Spoon shares his take on long-term planning, the AI vs Human Touch debate, and having a strategy first mindset.

Ask Shula Sinclair anything! The Chief Strategy Officer from T&P will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Justin Whitehead also shares how they used video & audio to promote their 40th anniversary and used creative testing to win back lapsed guests. Can you guess what his go-to pizza is?

Can you guess which Texas burger icon became a local legend? From iconic orange-and-white stripes inspired by aviation to supporting students, this beloved burger chain marked its 75th anniversary this year.

Hallow's Director of Organic Marketing writes, "Performance marketers need to collaborate with their brand and comms teams to reach audiences in places where they can't bid their way into."

Ask Shula Sinclair anything! The Chief Strategy Officer from T&P will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Katie Eshuys shares how That's it. leverages its ambassador program for authentic UGC, balances DTC and retail strategies, and uses campus partnerships to boost awareness and trial among parents and students.

Stella Rising's SVP Client Strategy writes, "Marketers today are under intense pressure to justify every dollar. Senior leaders want clear answers to the tough but fair question: what are we getting for this investment?"