by Wayne Friedman
HBO, HBO2, Showtime, Showtime2, Starz and Starz Encore collectively have seen more than double the average time spent watching premium cable programming from March … Read the whole story
by Joe Mandese
More than two-thirds (68% of ad executives say they expect their ad spending for 2021 to be reduced due to the impact of COVID-19, … Read the whole story
by Joe Mandese
While the impact of the pandemic has caught most ad executives off guard, the immediate response to their media mix appears to have been … Read the whole story
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by Wayne Friedman
Major brand marketers' planned network TV media dollars are shifting to what is hoped to be more normal viewing periods. "We are going to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
To keep these viewers long-term, local TV newscasts may need to redefine what kind of news content -- as well as how it is … Read the whole story
by Chuck Martin
Global technology spending for the year is estimated to grow 1% compared to the previous forecast of 5%, according to a new forecast by … Read the whole story
COMMENTARY
by Karlene Lukovitz
Fox News could help stem the coronavirus spread, or at least not risk encouraging it, by balancing the misguided, unscientific arguments of some of … Read the whole story
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Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other … Read the whole story
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by Laurie Sullivan
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The … Read the whole story
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by Wendy Davis
"No federal entity has conducted a detailed and compulsory study of industry practice regarding contemporary children's data collection practices across the digital landscape or … Read the whole story
by Wendy Davis
Faced with the current COVID-19 outbreak, the FCC has agreed to extend the deadline for the public to weigh in on how the repeal … Read the whole story
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by Laurie Sullivan
Advertisers are asking Google, Facebook and Microsoft to assist them in providing payment relief for advertising space as monthly invoices reach their grace period … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a … Read the whole story
by Joe Mandese
Separate studies of consumers and the ad trade reveal both constituencies are relying much more on their major national and local news outlets than … Read the whole story
by Fern Siegel
Some 60% of households say they would cancel pay-TV subscriptions before losing broadband, per a new report. Read the whole story
by Gavin O'Malley
More than half (57%) of those who rely mostly on social media for pandemic news say they have encountered some or a lot of … Read the whole story
by Wendy Davis
"We believe you have an ethical obligation and duty to help your fellow citizens in this time of need by doing everything in your … Read the whole story