The mobile giant said it was now expecting a slight decline in revenues year-over-year. Read the whole story
HBO, HBO2, Showtime, Showtime2, Starz and Starz Encore collectively have seen more than double the average time spent watching premium cable programming from March … Read the whole story
More than two-thirds (68% of ad executives say they expect their ad spending for 2021 to be reduced due to the impact of COVID-19, … Read the whole story
While the impact of the pandemic has caught most ad executives off guard, the immediate response to their media mix appears to have been … Read the whole story
Major brand marketers' planned network TV media dollars are shifting to what is hoped to be more normal viewing periods. "We are going to … Read the whole story
To keep these viewers long-term, local TV newscasts may need to redefine what kind of news content -- as well as how it is … Read the whole story
Global technology spending for the year is estimated to grow 1% compared to the previous forecast of 5%, according to a new forecast by … Read the whole story
Fox News could help stem the coronavirus spread, or at least not risk encouraging it, by balancing the misguided, unscientific arguments of some of … Read the whole story
Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other … Read the whole story
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The … Read the whole story
"No federal entity has conducted a detailed and compulsory study of industry practice regarding contemporary children's data collection practices across the digital landscape or … Read the whole story
Faced with the current COVID-19 outbreak, the FCC has agreed to extend the deadline for the public to weigh in on how the repeal … Read the whole story
Advertisers are asking Google, Facebook and Microsoft to assist them in providing payment relief for advertising space as monthly invoices reach their grace period … Read the whole story
A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a … Read the whole story
Separate studies of consumers and the ad trade reveal both constituencies are relying much more on their major national and local news outlets than … Read the whole story
Some 60% of households say they would cancel pay-TV subscriptions before losing broadband, per a new report. Read the whole story
More than half (57%) of those who rely mostly on social media for pandemic news say they have encountered some or a lot of … Read the whole story
"We believe you have an ethical obligation and duty to help your fellow citizens in this time of need by doing everything in your … Read the whole story