Mobile Insider
Quibi will need to be spending even more on national TV ads -- including on sports like basketball -- to break through the clutter. Read the whole story
Taboola and Outbrain have called off their planned merger, which was intended to help publishers compete with Google and Facebook, after regulatory hurdles and … Read the whole story
Ojo was previously CMO for MAC Cosmetics and Coty. Andy Donkin is moving from his global marketing for video operations position to another, as … Read the whole story
China's recent move to restrict export of AI tech has prompted ByteDance to talk with U.S. officials about whether there are viable options outside … Read the whole story
"We're feeling great about where things are shaping out both on volume and on price," said Bob Bakish, ViacomCBS CEO and president. "Relative to … Read the whole story
Bonnie Hammer will become vice chairman and key adviser to NBCU CEO Jeff Shell. Pearlena Igbokwe has been promoted to chairman of NBCU's Content … Read the whole story
The "Online Freedom and Viewpoint Diversity Act," unveiled by Sens. Roger Wicker, Lindsey Graham and Marsha Blackburn, would tie web companies' potential liability for … Read the whole story
The new brand-safety seal incorporates elements of TAG's inventory quality guidelines initiative, and JICWEBS' digital trading standards group. Read the whole story
The movie scored impressive views and on-demand revenue in its Labor Day weekend debut on Disney+, but a boycott call and controversy around China's … Read the whole story
Improving sales of new cars and growing new-car penetration are helping boost the streaming radio company, which confirmed its earlier guidance on other financials. Read the whole story
Republican Senators Josh Hawley and Ted Cruz are on the roster of President Donald Trump's potential Supreme Court appointees if he wins a second … Read the whole story
In addition, nearly 30% of all occupied U.S. homes did not subscribe to a multichannel video programming distributor service as of Q2, reports Kagan. Read the whole story
- COMMENTARY
As brands look to streamline their operations in response to the current crisis, there will be a new wave of agency consolidation. Concurrently agencies … Read the whole story
- COMMENTARY
A lot of focus is on sports programming. Not just the NBA, MLB and NHL, but the promise of the biggest viewer-yielding TV franchise … Read the whole story
Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution … Read the whole story
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. Read the whole story
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by … Read the whole story
"I'm quitting because I can no longer stomach contributing to an organization that is profiting off hate in the U.S. and globally," Facebook Engineer … Read the whole story
