Amazon has hired Ukonwa Ojo as chief marketing officer of Prime Video
and Amazon Studios, effective September 21.
Ojo, whose previous positions included CMO for MAC Cosmetics and for Coty, will lead global brand and originals marketing for Amazon.
She
will report to Mike Hopkins, senior vice president of Prime Video and Amazon Studios.
Andy Donkin will move from head of global marketing for video operations to a new, as yet unannounced
position, Hopkins told staff in a memo published by Deadline.
In the memo, Hopkins described Ojo as "one of the world's leading marketing executives," with a "two-decade track record
as a builder of top global brands."
Ojo's "wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by
marketing our content in innovative ways to develop an even stronger emotional connection with our audiences," he added. "Over the course of her career, Ukonwa has been recognized with
over 50 awards and honors for driving outstanding market-leading results and delivering creative campaigns and innovations that motivate people to act."
At MAC, Ukonwa focused on
customer engagement and product innovation. At Coty, she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying.
Previously, she
was a senior vice president at CoverGirl, and held brand and general management positions at Unilever, Reckitt Benckiser, General Mills Corp. and Meadwestvaco Corp.