President Joe Biden recently accused Facebook of "killing people" by allowing false information about the COVID-19 vaccines to spread on the platform. Read the whole story
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial … Read the whole story
While some movies will bow in theaters for 45 days prior to going to HBO Max, others will continue to bow simultaneously in the … Read the whole story
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. Read the whole story
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-option that started up in June. Read the whole story
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the whole story
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of … Read the whole story
CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared. Read the whole story
The self-regulatory group Network Advertising Initiative on Thursday unveiled a new mechanism for consumers to opt out of receiving targeted ads based on hashed … Read the whole story
CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. Read the whole story
The company has upgraded its full-year performance guidance and expects to fully recover to pre-pandemic growth levels a year earlier than expected with organic … Read the whole story
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form … Read the whole story
Toyota, the large, Japanese-based automotive company, will not run TV advertising in Japan during the games. Read the whole story
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. Read the whole story
The company says TV program data will have "scale and accuracy across demographic and geographic segments." Read the whole story
An appeals court has reaffirmed its earlier ruling that "former homosexual" James Domen can't proceed with claims that Vimeo violated anti-discrimination laws by removing … Read the whole story
Families are buying school supplies and clothes, and they want discounts, Rakuten finds. Read the whole story
The ad-focused super PAC is out with a new ad that condemns Fox News for spreading "anti-vax hysteria" and urges people to call their … Read the whole story
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot. Read the whole story
AT&T has supplied Dish with infrastructure technology to aid its efforts to be a "mobile virtual network operator." Read the whole story