by Karlene Lukovitz
That marked the first month since launch that Peacock paid has commanded a greater-than-10% share of new SVOD subs. Read the whole story
by Karlene Lukovitz
The sports media giant has been in talks with gambling companies including Caesars Entertainment. Read the whole story
by Karlene Lukovitz
"Candyman" pulled $22.3 million, versus projections of $15 million. Read the whole story
by Colin Kirkland
The findings of a study of small business owners suggests a lack of knowledge and/or sophistication is holding them back. Read the whole story
by Karlene Lukovitz
Netflix has launched two games in Poland -- the first offerings in the new value-added tactic designed to help attract and retain subscribers. Read the whole story
by Colin Kirkland
A new survey takes on the state of content creation and effectiveness in small and large organizations across diverse industries. Read the whole story
by Wayne Friedman
HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million in "churn" subscriber losses in April 2021 alone, according to estimates from Wurl … Read the whole story
by Joe Mandese
As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-time media and agency marketing … Read the whole story
by Joe Mandese
While advertisers and agencies agree the process is broken, that's where they split and the finger-pointing begins. Read the whole story
by Ray Schultz
The news follows the announcement that Apple will begin scanning photos as they are uploaded into iCloud Photos. Read the whole story
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by Laurie Sullivan
Tesla doesn't typically invest in paid social media advertising, but apparently it does through organic content across Facebook, Instagram, YouTube, Twitter, and LinkedIn. Read the whole story
by Laurie Sullivan
Selling successfully on Amazon can become complicated, so after years of selling on the marketplace, Canopy Management CEO Brian Burt set out to develop … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Four years ago, I stood onstage and introduced people to the term "deepfakes." I wanted people to be more judicious about what they believed … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apple, Amazon, Google, IBM and Microsoft top execs were among the business leaders who met with the Biden administration on Wednesday to pledge billions … Read the whole story
COMMENTARY
by David Ciccarelli, Op-Ed Contributor
Gen Zers are tiring of polished traditional platforms and crave deeper, more authentic interactions. If you want to target this audience, you'll need to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, … Read the whole story