by Karlene Lukovitz
WPP's financial metric, like-for-like (LFL) revenue less pass-through costs, rose 15.7% in Q3, versus forecasts of 9.5%. Read the whole story
by Joe Mandese
The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of … Read the whole story
by Karlene Lukovitz
The company, which has historically derived nearly all its revenue from premium services subscriptions, saw ad revenue rise to 13% of total sales in … Read the whole story
by Wayne Friedman
Erin Weir has been promoted to executive vice president of marketing, ABC and General Entertainment, heading up campaign planning and strategy, cross-platform. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While some believe reports of supply constraints influencing the outcome of the holiday season across the ad industry are exaggerated, Microsoft CFO Amy Hood … Read the whole story
by Ray Schultz
Report shows that people age 60+ are most likely to say, "I shop anytime," Brooks Bell reports. Read the whole story
by Wendy Davis
Advocacy groups are urging the FTC to pass privacy rules affecting "the entire life cycle of data." Read the whole story
by Wendy Davis
Siding with Twitter, a federal judge in Florida has transferred former President Donald Trump's First Amendment lawsuit against the company to its home base … Read the whole story
by Laurie Sullivan
Google introduced a tool Wednesday to give minors more control of self-images that appear in search queries, allowing those under 18 to request removal. … Read the whole story
by Laurie Sullivan
Of all reviews submitted to Tripadvisor for inclusion on its site, 3.6% were deemed fraudulent. Of those, Tripadvisor prevented 67.1% of all fake review … Read the whole story
by Joe Mandese
Analysis of Facebook's earnings call transcripts shows it fell more than 3% from the prior quarter. Focus on "headwinds." Read the whole story
by Colin Kirkland
While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention … Read the whole story
by Steve McClellan
In the latter role, Yoo is tasked with spearheading an overhaul of the agency network's media capabilities. Read the whole story
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by Laurie Sullivan
The platform gives brands the ability to personalize customer experiences based on all available data, both real-time and historical -- not just a sliver … Read the whole story
by Wayne Friedman
Estimates are that U.S. broadband-only homes will rise 42% to 54 million in five years from its current level of 38 million. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Litmus State of Email Survey finds increasing use of automation and a robust email budget picture. Read the whole story
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Such viewers are more likely to buy from brands that advertise in such programming. Read the whole story