Social, entertainment video and crypto and other fintech apps will also see continued robust growth, forecasts App Annie. Read the whole story
"People have a lot of different positions regarding net neutrality, but I support it," FCC head Jessica Rosenworcel told lawmakers Wednesday. Read the whole story
The boost was thanks to a highly touted new TV show from the creator of "Yellowstone" and a simultaneous streaming-theatrical debut of "Clifford the … Read the whole story
The biggest challenge is being able to profile audiences across media touchpoints. Read the whole story
CEO Bob Chapek is forging ahead with a broader range of content, but not all Disney execs are confident he can pull off the … Read the whole story
Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact … Read the whole story
Chinese CTV audiences now reachable by the platform, along with those in about 75 other countries. Read the whole story
More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site. Read the whole story
Mobile activities range from search to purchase to follow-up, Rightpoint reports. Read the whole story
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees. Read the whole story
The firm has updated Campaign Builder with integrations it says can help reduce the workload. Read the whole story
In a defeat for Facebook, a federal appellate court on Wednesday refused to reconsider a recent ruling that revived news anchor Karen Hepp's lawsuit … Read the whole story
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilities. Read the whole story
Also, revenue for the company in Q3 rose 36% to $83.1 million, compared with the year-ago quarter. Read the whole story
The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it. Read the whole story
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines. Read the whole story
"Always" respecting privacy, as well as embracing an explicit value exchange with consumers who share data that is the first-party "gold" for modeling. Read the whole story
Business lessons -- especially when it comes to media -- always need to be re-learned. Remember the AOL-Time Warner debacle? Read the whole story