PolicyBlog
T-Mobile shouldn't boast in ads that it offers the "most reliable" 5G network, an appellate panel of the ad industry's self-regulatory program has ruled. Read the whole story
As the crisis escalates, agencies are rethinking the words they use in ads, and some publisher clients have stopped campaigns from serving up alongside … Read the whole story
No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the … Read the whole story
The Biden administration should "issue clear sanctions preventing American digital media firms from - at the very least - doing business with and monetizing … Read the whole story
The ad industry is winding down the Partnership for Responsible Addressable Media, a broad coalition of companies that launched around 18 months ago with … Read the whole story
In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the … Read the whole story
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies that ads are viewed by a real person in a brand-suitable environment, and … Read the whole story
Gluten-free chef Carol Kicinski has been appearing monthly on the nationally syndicated "Daytime" show produced by Tampa-based NBC affiliate WFLA since 2009. Read the whole story
For the new company Warner Bros. Discovery, the focus will be on "smart" spending, Discovery CEO/President David Zaslav said. Big streaming platforms have been … Read the whole story
As Dish Network continues to seek mobile-phone business growth, its core satellite/virtual pay TV business continues to weaken. Total pay TV subscribers for Dish … Read the whole story
The "LinkedIn Podcast Network" will feature in-house shows from industry leaders and the LinkedIn News team, with programs hosted by creators who are founders, … Read the whole story
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper and prime-time TV remain the most expensive ad buys. Read the whole story
More than half of marketing executives said they planned to either increase or maintain OOH spending this year. Read the whole story
Triggered efforts work better across channels, while cross-channel campaigns in general yield a 68% higher click rate and personalized recommendations a 58% higher rate, … Read the whole story
LiveRamp on Thursday launched a "more modern approach" to its brand identity a day after announcing a partnership with Adobe Advertising Cloud to include … Read the whole story
According to WARC, it's about $44.4 billion. Really. Read the whole story
COMMENTARYGoogle Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information … Read the whole story
COMMENTARYAgencies, meanwhile, are brushing up on "advertising solutions." Read the whole story
- COMMENTARY
Since when do marketing executives offer up "topic" suggestions to editors and reporters for consideration? Read the whole story
