Spending On 'In-Real Life' Media Bucks Metaverse Hype

  • by February 24, 2022

Consumers worldwide are emerging from pandemic isolation and looking up from their electronic screens, giving marketers a chance to get their attention with out-of-home or cinematic advertising.

These channels “in real life” -- or “IRL,” to use a term popularized on social media -- will experience a rebound in media …

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