RTBlog
"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the whole story
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" … Read the whole story
The action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented technique for privacy-protecting cross-platform audience exposure measurement. Read the whole story
Nissan had the most-seen automotive spot in February with 646 million TV ad impressions. Read the whole story
The investigations follow the late 2020 antitrust lawsuit against Google filed by 10 U.S. AGs that has detailed alleged collusion through the so-called "Jedi … Read the whole story
The global contextual ad market is forecast to hit nearly $200 billion this year, with an estimated U.S. share of $64 billion. Read the whole story
Kochenash will work across Omnicom's networks and practice areas, advancing the Group's eCommerce strategy and product offering. Read the whole story
COMMENTARYComparing programmatic OOH spend on Place Exchange for H2 2021 vs. H1 2021 reveals trends that reflect the ongoing pandemic recovery. The data shows … Read the whole story
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"I think it's inevitable that there's going to be consolidation around a very small number," Roku CEO Anthony Wood said recently at an industry … Read the whole story
This automated automotive format provides an image and information, using vehicle data feeds in Google Merchant Center to match users' searches with ads. Read the whole story
The new Creator Lab is a hub that aims to teach users how to grow their brands. Videos posted by Instagram stars include tips … Read the whole story
A Florida-led coalition of 11 state attorneys general is urging an appeals court to allow Texas to enforce a law that would prohibit Twitter, … Read the whole story
A federal appellate court won't revive Genius Media Group's lawsuit alleging that song lyrics on its platform were misappropriated by Google. Read the whole story
Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of … Read the whole story
Tinder is adding a $2.50 background check option -- but it didn't mention Netflix's terrifying true-crime story of a violent, abusive, well, Tinder swindler. Read the whole story
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Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens of companies participating in a human rights campaign that asks Texas Gov. Greg … Read the whole story
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Just like the campaigns you run, your marketing measurement reports should be tailored to your audience. Read the whole story
COMMENTARYWhen Walgreens became a vital channel for the national vaccination push last year, the stakes for media reaching both old and potential customers with … Read the whole story
