RTBlog
"You can't just create your own metric and call it certified. Or anoint vendors to be the best vendors on the planet when there's no basis for that," Ivie says … Read the whole story
With DirecTV, Dish and Fios now all in deals with Yahoo, buyers can reach up to 25 million addressable homes, plus 80 million CTV … Read the whole story
The announcement came at the Cannes Lions Festival and marks the first such agreement between Walmart Connect and an agency holding company. Read the whole story
Facebook on Friday was hit with a lawsuit alleging it violates users' privacy by collecting and monetizing sensitive medical data from hospital websites. Read the whole story
McKinsey's study found 59% of consumers are already actively engaging in metaverse activities today and are excited about its future. Read the whole story
Company execs said upfront sales volume expanded across all platforms, especially for digital media. Read the whole story
Latest move supports streamer's strategy of successful worldwide expansion based on a robust mix of local and global content. Read the whole story
IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness and action to mitigate bias … Read the whole story
The company confirmed that brands including dentsuMB (formerly known as mcgarrybowen), 360i and Isobar are being shelved, along with other creative agency brands to … Read the whole story
Democratic lawmakers on Friday urged Google to prevent its search engine from returning links to anti-abortion clinics in response to searches for phrases "abortion … Read the whole story
"Jurassic World" remained tops in its second week - at $58.7 million -- and "Top Gun: Maverick" wasn't far behind. Read the whole story
Company will introduce branding-security feature in its next iOS release. Read the whole story
Total entries in fact have been declining steadily for years. In 2018 the total was 32,372, a decline from 2017's 41,170 and 2016's 43,101. Read the whole story
COMMENTARYEmail senders are facing deliverability problems. But there there has been a slight trending away from Apple, toward Gmail, Validity's Guy Hanson says. Read the whole story
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The truth is that all media can be correlated to sales without sacrificing a brand's story. How? With the right measurement solution, even TV … Read the whole story
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It's not uncommon at all for major issues in crypto to require human intervention -- to require human trust. Read the whole story
COMMENTARY"It makes you a better leader and you're stronger and more focused in what you're doing." The "it," for Delta Faucets' Maggie Miller, is … Read the whole story
