The FTC on Thursday officially began the lengthy process of crafting privacy rules that could restrict online data collection. Read the whole story

Last year, placement spend leapt 12% globally, 13% in the U.S., reports PQ Media. Read the whole story

Half a dozen of the most hotly contested states are projected to spend more than half a billion, including California ($755 million), Pennsylvania ($609 … Read the whole story

Paramount also plans more European expansion by year-end. Tubi was already in Mexico. Read the whole story

As part of a pledge of transparency around collecting, using, and sharing data for advertising, TikTok is launching new ad-targeting tools to provide users … Read the whole story

While Vizio's main TV device business was down 11%, shipments of TV sets were 5% higher and smart TV Platform+ revenue was up 69% … Read the whole story

The big exception is sports programming. Read the whole story

Meta is adding several new automated ad tools to its "Meta Advantage" program. The update, which will launch Aug. 15, helps large and small … Read the whole story

The FEC has approved a Google plan that purportedly would help Gmail counter the furor over alleged blocking of GOP emails as spam. Under … Read the whole story

Google has detailed the media-buying and messaging details of its Get The Message campaign, which addresses the bubbles problem in texts, low-quality photos and … Read the whole story

The focus comes down to the most important business idea for content owners and their approved retailers: D2C. Read the whole story

Iterable is offering a new AI product designed to make it easier for brands to find likely buyers. Read the whole story

A study by Poynter Institute, MediaWise and YouGov found that Millennials, Gen Z and Gen X are slightly more confident in identifying false or … Read the whole story

Katrina Stroh is charged with developing and maintaining the agency's culture, strategic direction and overall growth. Read the whole story

Google designs its ranking systems to serve relevant information from the most reliable sources that demonstrate expertise, authoritativeness and trustworthiness. Read the whole story

The company just turned to artificial intelligence for more validation that Heinz is synonymous with ketchup. Read the whole story