by Wendy Davis
The FTC and seven states sued Google and iHeartMedia over ads by radio announcers who endorsed the Pixel 4 phone, despite never having used … Read the whole story
by Karlene Lukovitz
Mark Burnett, creator of "The Apprentice," is returning to independent production. Lenny Daniels is leaving immediately, after 27 years with Warner. Read the whole story
by Wayne Friedman
AMC Networks is now without a CEO, as Christina Spade has suddenly resigned after three months. Spade was previously CFO of AMC, taking over … Read the whole story
by Colin Kirkland
To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar. Read the whole story
COMMENTARY
by Joe Mandese
Elon Musk, who wants to charge users $8 a month to speak "freely" on his platform, has declared war on Apple, asserting its decision … Read the whole story
by Ray Schultz
The total sales figure was $17 billion for the weekend. Black Friday sales hit $15 billion. Read the whole story
by Karlene Lukovitz
SVOD projected to grow 28%, to $132 billion, versus 136% growth for AVOD, to $91 billion. U.S. share of total OTT projected at 42% … Read the whole story
by Wayne Friedman
Sinclair Broadcast Group’s Diamond Sports Group witnessed a 5% decline in advertising revenues in the third quarter to $112 million, as well as more … Read the whole story
by Colin Kirkland
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39%, while 14% of all collaborations were based around user-generated content and not … Read the whole story
by Wendy Davis
Siding with Meta Platforms, a federal appellate court refused to revive a lawsuit by advertiser dotStrategy, which claimed it was charged for ad impressions … Read the whole story
by Laurie Sullivan
Microsoft Advertising analyzed future trends to help marketers leverage online activity related to New Years' resolutions. Those developing campaigns can apply the strategies to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketing companies released lots of data Monday related to search and ecommerce. The data that got consumers thinking whether to save or spend, based … Read the whole story
by Robert Williams
Younger consumers are more likely to say they're canceling subscriptions to apps and streaming services because of rising prices. Read the whole story
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by Ray Schultz
ATX TV was founded 12 years ago to create a four-day television festival in Austin, Texas. Read the whole story
COMMENTARY
by Danyelle Horrillo
In-store measurement is critical to digital campaign conversion success, as it helps brands better understand what is truly driving visits. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But there was a 1% drop in average order value on Black Friday, Bluecore reports. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Forrester Research's Retail Topic Insights Survey 2022 said 62% of online adults never complete purchases inside social media networks. Read the whole story