Global OTT TV episode and movies revenues will reach $243 billion in 2028 — up $86 billion, or 54.7%, from an estimated $157 billion in 2022, according to an updated subscription-based video-on-demand (SVOD) TV Digital Research or 54.7%.
About $17 billion will be added in 2023 alone.
Global SVOD revenues are projected to grow by 28%, from an estimated $103 billion in 2022 to $132 billion in 2028.
However, most of the growth will be driven by ad-supported video-on-demand (AVOD), with revenues forecast to rise 136%, to $91 billion, by 2028, from and estimated $38 billion in 2022.
Global rental and download-to-own/electronic sell-through (DTO/EST) revenues are each forecast to rise by 29% between 2022 and 2028, to reach $10.2 billion and $9.8 billion, respectively.
The U.S. will continue to dominate OTT revenues — rising by $33 billion between 2022 and 2028 to reach $102 billion, for a 42% share.
That is a smaller U.S. share than forecast by TVDR in May 2022, which called for the U.S. to generate $106 billion out of total global OTT revenues of $224 billion by 2027, for a 45% share.
The top five countries will generate two-thirds of global revenues by 2028. OTT revenues will exceed $1 billion in each of 25 countries by that year, compared to 18 countries exceeding $1 billion in 2022.