Email Marketing Daily
Wednesday, October 21, 2015
  • Shorter Subject Lines Up Engagement
    by Jess Nelson

    Shorter subject lines directly correlate to an increase in open rates, according to a new report. Email marketers preparing for the holidays should take … Read the whole story

  • Sailthru Launches Personalization Engine, Adds Mobile, Online Marketing
    by Jess Nelson

    Sailthru has announced Personalization Engine, a new cross-channel marketing product that coordinates customer experiences cross-platform. The new product adds online and mobile marketing to … Read the whole story

  • Yahoo Says California Privacy Law Is Unconstitutional
    by Wendy Davis

    Yahoo is asking a federal judge to rule that California's privacy law, which gives state residents broader privacy rights than the federal wiretap law, … Read the whole story

  • WPP, Acquia In New Global Partnership
    by Steve McClellan

    The new global partnership brings together WPP's existing Acquia partners -- including Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman -- under the umbrella … Read the whole story