Email marketers think they're doing better than their competitors. Personalization is their goal -- and their biggest challenge. Read the whole story
Communications platform Slack introduced Shared Channels on Tuesday, a new feature allowing two organizations using Slack to message each other. Read the whole story
Movable Ink has introduced a new content platform, and is developing other products. Read the whole story
Travel-booking site Travelocity gained an edge in response and ROI with a module-driven email campaign offering $400 vacation packages. Read the whole story
Adobe just released its Consumer Email Survey Report. And one line from it immediately jumped out at me: "We've seen a 28 percent decrease … Read the whole story
It's amazing how easy it is to forget your audience. The day-to-day mechanics of pulling lists, picking products, and designing offers can focus so … Read the whole story