Email is also seeing strong growth and is rated an effective channel, Wpromote and Ascend2 report. Read the whole story
Stitch, a consultancy focused on key marketing challenges, has formed a partnership with Braze to help marketers with activation, loyalty and retention programs. Read the whole story
StorageMart is now leveraging data via the Snowflake Marketplace. Read the whole story
If enacted, the Texas Data Privacy and Security Act will require companies to allow residents to opt out of targeted advertising -- defined by … Read the whole story
Marketers say they are investing in technologies to speed up and customize interactions with customers. Read the whole story
A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information … Read the whole story
Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from UET. The dashboard for advertisers … Read the whole story
Anyone paying attention to the video campaign for Marvel's latest MCU entry Guardians of the Galaxy Vol. 3 may have noticed Enterprise Rental brand … Read the whole story
Smartphone users are pressing a judge to allow them to proceed with claims that mobile data broker Kochava wrongly sold sensitive geolocation information. Read the whole story