• by Ray Schultz , May 30, 2023

Stitch, a marketing technology consultancy has formed a partnership with Braze, with the goal of helping marketers with activation, loyalty and retention programs. 

Since its inception, Stitch has been focused on “a few problems we knew we wanted to help marketers solve,” says Michael Burton, co-founder and CEO.

Burton explains that the first challenge is “helping marketers gain easier access to data — specifically first-party data.”

The other issues are “improving activation of their data for better customer engagement; and leveraging flexible, modern technology that drives true ROI, rather than what has become commonplace — which are costly, clunky tech stacks, primarily centered around legacy marketing clouds,” Burton adds.

Burton most recently served as CEO of Lev, a marketing technology services firm acquired by Cognizant.

Braze, a cross-channel marketing hub, hopes to “help our customers realize maximum value from the Braze platform and integrate engagement strategies into their broader marketing strategies,” as a result of the partnership, says Matt McRoberts, senior vice president of Global Alliances at Braze.