Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
- by Robert Williams , May 30, 2023
Worries about an economic slowdown haven’t gotten in the way of the plans of many marketers to focus on acquiring new customers instead of retaining existing ones, a survey found.
More than half (54%) of marketers of consumer products said they’re budgeting more for acquisition, dwarfing the 13% who said …
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